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CRM Manager
24 hours ago
Responsibilities:
- Own setup, maintenance, and optimization of Follow Up Boss and GoHighLevel
- Build and manage smart lists, tags, automations, pipelines, and dashboards
- Ensure CRM structure supports onboarding, lead routing, follow-up compliance, and performance tracking
- Maintain clean pipelines, accurate data, consistent tagging, and system reliability
- Conduct weekly audits for agent CRM usage, follow-up standards, and Zillow Flex compliance
- Identify gaps, flag non-compliance, and escalate findings to Operations leadership
- Serve as primary CRM support for agents; troubleshoot workflows, automations, reporting, and lead routing
- Educate and enforce CRM best practices, usage standards, and lead management workflows
- Track and report daily/weekly metrics (activity, compliance, pipeline health, response times)
- Maintain dashboards in CRM tools and ClickUp
- Support Zillow Flex workflows and finance-related reporting
- Provide leadership with clear visibility into agent performance, system health, and risk areas
Experience Requirements (Non-Negotiable):
- 3–5+ years professional CRM management experience
(corporate or senior VA with full ownership) - 2+ years hands-on Follow Up Boss management
- 2+ years hands-on GoHighLevel management
- Proven experience designing CRM structures, building automations, auditing agent activity, and producing leadership reports
- Candidates without real ownership and decision-making authority will not be considered