Brand Manager

1 week ago

Ortigas, Philippines Agripacific Corporation Full time ₱2,000,000 - ₱2,500,000 per year

The Brand Manager will be responsible for the development, execution, and evaluation of marketing activities for the assigned major/flagship brands

ABOUT THE ROLE:

  • Co-develops marketing strategies and plans for multiple brands or product segments
  • Regularly tracks and reviews analysis of sales and marketing data gathered and recommends appropriate action plans
  • Executes marketing plans, which include existing product portfolio, test markets, and new SKU launch plans for major/flagship brands
  • Co-Develops annual brand plans and programs derived from the category marketing strategies
  • Regularly seeks field input on program evaluation, market conditions, consumer insights, and competitive activities for developing marketing strategies
  • Conducts analysis and periodical review of brands, competitive landscape, and consumer trends to develop programs that enhance the brand's equity and marketplace performance
  • Coordinates with concerned units on the preparation of packaging designs and marketing/ merchandising materials and execution of programs
  • Liaises with concerned units (i.e. Creative, Ad & Media, Sales, SMIS, Promo and Merchandising, Procurement, Production, R&D, QA) regarding marketing-related issues and concerns to ensure timely and effective implementation of operational plans
  • Monitors and reports to Marketing Manager the performance and health of brands handled based on related measurements such as Key Performance indicators
  • Performs other tasks that may be assigned from time to time.

QUALIFICATION:

  • Graduate of Marketing or any related course
  • With at least 3-4 years of work experience in FMCG or related industry

REPORTING:

Reporting Relationship: Receives direct supervision from the Marketing Manager

Internal: Deals with Cross-functional Divisions for required brand-related information/data and with Sales Management Department, Trade Development Group, and Promo & Merchandising Department for marketing activities implementation and product concerns/feedback.

External: Deals with a network of digital and media agencies and other suppliers for product development, merchandising, and promotions. Establishes business contacts to keep abreast with the latest marketing techniques, developments, and trends

Office location: Ortigas, Pasig City

Working Hours: Monday - Friday; 8 AM - 6 PM

Job Type: Full-time

Benefits:

  • Additional leave
  • Company Christmas gift
  • Company events
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Opportunities for promotion
  • Pay raise

Ability to commute/relocate:

  • Ortigas Pasig: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

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