Business Analyst

1 week ago

Pasay, National Capital Region, Philippines Knoll Ridges Consultancy, Inc. Full time ₱1,500,000 - ₱3,000,000 per year
  • Collect, consolidate and analyse brand, category, sales, market and competitive data to monitor brand performance (volume, value, share, margin) and brand health (awareness, consideration, loyalty, perception).
  • Develop and maintain dashboards, reports, and KPI tracking tools for brand performance and initiatives.
  • Translate insights into actionable recommendations for brand strategy, portfolio optimisation (e.g., brand launches, brand rationalisation), pricing & promotion effectiveness, channel performance.
  • Support the brand planning cycle: forecast modelling, budget planning, scenario analysis (what‑if), post‑launch reviews.
  • Collaborate closely with cross‑functional teams (marketing, category management, sales, e‑commerce, finance, supply‑chain) to ensure alignment of brand initiatives and to measure execution/impact.
  • Conduct market & competitor research, identify trends and consumer behaviour insights that inform brand strategy.
  • Assist in new brand or brand extension launches: business case development, market sizing, profitability modelling, go‑to‑market analysis.
  • Ensure data integrity and support continuous improvement of analytics processes, systems, automation of reporting.
  • Prepare presentation decks, business cases and executive summaries for senior leadership on brand performance, initiatives, and investment decisions.
  • Lead ad‑hoc analytical projects as required (SKU rationalisation, pricing elasticity, channel mix optimisation, promo ROI, brand equity tracking).
Key Requirements / Qualifications
  • Bachelor's degree in Business/Commerce, Marketing, Economics, Statistics/Mathematics, Data Analytics or related field.
  • Ideally 2‑4 years (or more depending on level) of experience in brand analytics, marketing analytics, business intelligence, or consulting—preferably within retail, FMCG/health & beauty or brand‑driven business.
  • Strong analytical skills with ability to interpret data, draw insights, identify trends/patterns and recommend action.
  • Proficiency in Excel, PowerPoint; experience with data visualisation tools (e.g., Tableau, Power BI) and working with large data sets is an advantage.
  • Commercial mindset: understands brand, category and consumer behaviour; able to connect analytics with business value.
  • Good communications and presentation skills: able to explain complex data/insights in a simple, business‑relevant way.
  • Stakeholder management: able to work with cross‑functional teams, influence without direct authority.
  • Detail‑oriented, curious, proactive, problem‑solver.
  • Ability to manage multiple tasks, tight deadlines and changing business conditions.
  • (Desirable) Knowledge of O+O (offline + online) retail environment, brand portfolio management, pricing/promotion analytics, brand equity metrics.

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