Media lead
6 days ago
Media Lead
Location: Taguig
Work Setup: Hybrid (4 days onsite, 1 day WFH)
Schedule: Morning Shift
Job Description:
The Media Lead will manage digital media strategy, planning, and buying for retail-focused campaigns. This role requires strong expertise in performance marketing, data analysis, and stakeholder collaboration to ensure campaigns deliver measurable business results.
Key Responsibilities:
- Plan, execute, and optimize digital media campaigns across Meta, TikTok, Search, and other platforms
- Lead campaign performance during major sales events (e.g., 10.10, 11.11, brand sales)
- Analyze data and provide insights to improve ROI and business performance
- Coordinate with creative, brand, and commercial teams for campaign alignment
- Manage seller center accounts and oversee real-time ad operations
- Lead strategy and performance discussions with clients and internal stakeholders
- Mentor and guide junior media team members
Qualifications:
- At least 7 years of experience in digital media planning, buying, and performance marketing
- Strong expertise in Meta, TikTok, Search, and analytics tools
- Experience handling retail or brand accounts preferred
- Strong analytical, communication, and stakeholder management skills
- Proven experience managing high-impact, results-driven campaigns
Job Types: Full-time, Permanent
Benefits:
- Flexible schedule
- Work from home
Application Question(s):
- How much is your expected salary?
- How many years of experience in digital media planning, buying, and performance marketing do you have?
- What analytic tools are you familiar with?
Work Location: In person
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