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Marketing & Communications Manager
2 weeks ago
Brand Management
• Maintain and strengthen Fresh & Good and all sub-brand identities.
• Oversee consistent and effective use of brand guidelines across all platforms.
Communications & Partnerships
• Develop strategic communications for online, offline, and corporate stakeholders.
• Manage PR, media, and external partnerships to drive brand visibility and trust.
• Support B2B relationship-building with aligned communication strategies.
Product & Service Roadmap
• Work closely with leadership and operations to align marketing efforts with new product and service launches.
• Translate the product pipeline into compelling, effective campaign strategies.
Campaign Management
• Plan, execute, and measure integrated campaigns across Meta, Google, website, events, and offline activations.
• Lead both online sales campaigns (ads, social media, CRM, newsletters) and offline campaigns (events, activations, flyers, partnerships).
• Integrate data-driven insights for performance optimization.
Team & Cross-Functional Coordination
• Collaborate with the Digital Marketing, Creatives, and Sales teams to ensure alignment and efficient execution.
• Provide leadership and guidance in campaign prioritization, timelines, and messaging.