Social Media Analyst

The Analyst is responsible for gathering, analyzing, and synthesizing data related to digital marketing efforts. They play a crucial role in providing actionable insights that drive marketing strategies and optimize campaign performance.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

DUTIES AND RESPONSIBILITIES:

1.) Data Analysis and Interpretation

• Conduct in-depth analysis of marketing data, including website traffic, user behavior, campaign performance, and customer demographics.
• Interpret data to extract actionable insights that inform marketing strategies and tactics.
• Develop and maintain reporting dashboards and provide regular performance updates to stakeholders.

2.) Market Research and Trend Analysis

• Stay updated on industry trends, competitor activities, and emerging technologies.
• Conduct market research to identify new opportunities and consumer behaviors.
• Analyze market trends and provide recommendations for adapting strategies to meet evolving market demands.

3.) Campaign Optimization and Performance Tracking

• Monitor and optimize digital marketing campaigns based on performance metrics and KPIs.
• Identify areas for improvement and provide recommendations to enhance campaign effectiveness.
• Collaborate with cross-functional teams to implement changes and improvements.

4.) Customer Behavior and Persona Development

• Analyze customer behavior data to create detailed buyer personas.
• Provide insights on customer preferences, pain points, and behaviors to inform marketing strategies.
• Assist in tailoring campaigns to specific customer segments for improved targeting.

KEY COMPETENCIES AND SKILLS:

We Are Looking For Someone Who

• Has Expertise in data analysis, including proficiency in tools like Google Analytics, Microsoft Excel, Google Sheets, Tableau, Power BI, CRM systems, and other analytics platforms.
• Is Proficient in marketing automation software, A/B testing, and digital advertising platforms.
• Is Strong in critical thinking, problem-solving, and attention to detail.
• Has Familiarity with SEO, SEM, social media, and content marketing strategies.
• Is Excellent in written and verbal communication, with experience in presenting insights and recommendations.
• Is Excellent project management and time management skills with the ability to prioritize and meet deadlines.
• Has Effective negotiation skills and resource management.
• Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
• Has Excellent communication skills with experience in presenting thoughts, ideas, and data
• Has Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)
• Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships and be customer centric.
• Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
• Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
• Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.
• Has an Entrepreneurial Spirit to drive results, take calculated risks, and seek out new ideas.
• Has a reputation for trust and reliability with a strong track record of delivering results.

REQUIRED QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Analytics, or related field.
• At least 3-5 years of experience in data analysis or a similar position in the digital marketing industry.
• Proven track record in driving marketing insights and optimizing campaign performance.