B2B Marketing Officer

Job description:

Summary:

The B2B Marketing Officer will be a key driver of our growth, responsible for developing and executing a comprehensive B2B marketing strategy focused on generating high-quality marketing-qualified leads (MQLs) for our Sales & Business Development team. This role requires a strategic thinker with a hands-on approach to creating compelling content, managing digital marketing campaigns, and building brand awareness within our target industries. The ideal candidate will have a proven track record in B2B marketing, a deep understanding of the sales funnel, and a passion for technology.

Responsibilities:

1. Lead Generation:

• Design, implement, and manage multi-channel marketing campaigns to generate MQLs that meet or exceed quarterly targets.
• Utilize a mix of inbound and outbound marketing tactics, including SEO, SEM, content marketing, email marketing, and social media.
• Work closely with the Sales & Business Development team to ensure alignment on lead quality, messaging, and follow-up processes.
• Track and analyze campaign performance, providing regular reports on MQL volume, conversion rates, and ROI.

• Continuously optimize lead generation efforts based on data and market feedback.

• Brand & Product Awareness:

• Develop and maintain a strong and consistent brand identity across all marketing channels.

• Create and execute strategies to increase brand visibility and recognition within target B2B sectors (e.g., real estate, logistics, manufacturing).
• Position QUBE SMART TECHNOLOGY CORP. as a thought leader in the smart technology space through content such as white papers, case studies, blog posts, and webinars.
• Plan and manage participation in industry events, trade shows, and conferences to showcase our solutions and network with potential clients.
• Content Creation & Management:
• Produce high-quality, engaging, and relevant content tailored to different stages of the buyer's journey.
• Manage the company's blog, website, and social media channels, ensuring content is fresh, accurate, and aligned with marketing goals.
• Develop sales enablement materials, including brochures, presentations, and product data sheets, in collaboration with product and sales teams.

3. Market & Competitor Analysis:

• Conduct ongoing market research to identify new opportunities, understand industry trends, and stay ahead of the competition.
• Analyze competitor marketing strategies and positioning to inform our own tactics and messaging.

4. Marketing Technology & Analytics:

• Manage and utilize marketing automation platforms (e.g., HubSpot, Pardot, Marketo) and CRM systems (e.g., Salesforce) to streamline processes and track performance.
• Analyze website traffic, campaign data, and other metrics to measure the effectiveness of marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3 to 5 years of experience in B2B marketing, preferably in the technology, SaaS, or smart solutions industry.
• Proven track record of successfully generating MQLs and contributing to sales pipeline growth.
• Strong knowledge of digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Exceptional written and verbal communication skills with the ability to create compelling B2B content.
• Data-driven mindset with strong analytical skills.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Familiarity with the smart technology industry and B2B sales cycles is a plus.

Location: BGC, Taguig (Onsite)

Job Types: Full-time, Permanent

Benefits:

• Company events
• Health insurance
• Pay raise
• Promotion to permanent employee

Ability to commute/relocate:

Taguig: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person