Media and Digital Specialist

2 weeks ago

Cebu City, Central Visayas, Philippines Prince Retail Group of Companies Full time ₱800,000 - ₱1,200,000 per year

JOB RESPONSIBILITIES:

1.Facilitates website and search engine management which includes:

  • Search engine optimization;
  • Pins store location on Google ma and owning the google locations;
  • Updating the newly opened stores with pictures and publicity on online media;
  • Other updates of the website and search engines;

2.Manages the company's social media pages and generates programs and promotions to increase engagement and visibility, as well as respond to queries and concerns being raised in these social media venues and channels it to the right departments;

  • This includes managing any third party agency that may also manage Prince's social media and digital marketing;

3.Initiates Radio Advertising Placement (internal and external) which serves as a vehicle for advertising for Prince, as well as any other possible external media; This includes but is not limited to:

  • Listing and monitoring of radio stations and radio ad placement across all branches;
  • Monitoring of billing statement, scripts for plugging, airtime duration, certificate of performance ;
  • Cascades information to store operations personnel;
  • monitors all in – store plugging and audio to ensure proper communication within the store to customers inside Prince;

4.Manages the SMS/text facility of Prince and aligns with departments or branches for content of text blasts and announcements. This includes responding to customer queries and concerns and channeling it to the right departments;

5.Performs other Marketing and Advertising and Promotions related tasks that may be assigned from time to time to assist the overall Advertising and Promotions and Marketing of Prince, while maintaining consistency of the Prince brand.

JOB SPECIFICATION:

Education: Bachelor's degree in Marketing, Business Management or related courses

Number of Years of Relevant Work Experience:At least 2 years working experience in media and digital marketing

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