Channel Sales Head

2 weeks ago

Manila, National Capital Region, Philippines Dragon Edge Group Full time


Build the Channel. Scale the Business. Deliver Results

Are you a strategic sales leader with deep Modern Trade expertise and a passion for building high-performing teams?

Dragon Edge Group (DEG)—home of trusted FMCG brands such as Beach Hut, Cycles, Cradle, Bite Block, and Felina—is looking for a Channel Sales Head (Modern Trade) to elevate our Modern Trade business and lead it toward our bold growth ambitions.

This is a senior sales leadership role where strategy meets execution. You will own the Modern Trade channel end-to-end—driving sales growth, profitability, and execution excellence—while building strong partnerships with key retail accounts and developing a high-performing sales organization.

If you're a commercially sharp, data-driven, and people-centric leader, this role is for you.

What You'll Do:

  • Deliver Sales Target and achieve channel profitability targets, including CTSR for trade spend and returns
  • Lead and build a high-performing Modern Trade organization, with at least 60% A-Players
  • Strengthen store execution excellence through: On-Shelf Availability, Active Doors, Perfect Store compliance
  • Assess, refine, and execute Modern Trade sales strategies aligned with market dynamics and shopper behavior
  • Build strong, collaborative partnerships with key Modern Trade retail accounts
  • Use data and insights to drive decision-making, performance tracking, and continuous improvement
  • Translate strategic direction into disciplined, hands-on execution across priority outlets

What We're Looking For:

  • Bachelor's degree in Business Administration, Marketing, or related field
  • 5+ years of proven FMCG sales experience, with strong focus on Modern Trade
  • Established relationships with major retail chains and Modern Trade partners
  • Strong track record of delivering revenue growth and managing large sales portfolios
  • Excellent leadership skills with experience building and coaching high-performing teams
  • Strong strategic thinking, analytical, and decision-making capabilities
  • Effective communicator and negotiator with both internal and external stakeholders
  • Highly adaptable and aligned with DEG's innovative, customer-centric culture

Why Join DEG?

  • Best Place to Work
    – Back-to-back certified in the Philippines & APAC
  • Lead a critical growth channel with
    real ownership and influence
  • Be part of a
    values-driven, high-performance culture
  • Play a key role in our mission:
    100 million DEG products by 2031


Ready to lead the Modern Trade channel and scale impact nationwide?

  • Send your resume to
  • Learn more at

Lead with strategy. Execute with excellence. Grow with purpose—
only at DEG.

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