Digital Marketing Specialist

2 weeks ago

Quezon City, National Capital Region, Philippines Jake Bros., Inc. Full time ₱400,000 - ₱600,000 per year

Qualifications:

  • Bachelor's degree in Marketing, Multimedia, Advertising, or any related field.
  • Preferably with 2-3 years of relevant working experience in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels)
  • Proficient in graphics AI tools such as Adobe Creative Suite or Canva for designing compelling ad creatives.
  • Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
  • Creative thinking and problem-solving abilities with a passion for innovation and continuous improvement.
  • Willing to work fulltime on-site in Bagumbayan, Quezon City

Duties and Responsibilities:

  • Manage Digital Campaigns by overseeing content on platforms such as websites, blogs, and podcasts to ensure that they are aligned with the company's business goals.
  • Establish Online Presence to boost brand awareness, engagements, sales and maintain a strong online company voice through a variety of platforms such as (TikTok, Facebook/Instagram, Google)
  • Project Management by overseeing the execution of campaigns and projects from start to finish
  • Support and Assist in other marketing and branding activities including marketing copy, photography shoots, merchandising, collateral development, PR events and trade shows - delivering consistency with each brand's look and feel
  • Trend and Insights Monitoring wherein the goal is to identify industry trends, insights, and opportunities
  • SEO Audits & Analytics by monitoring ROI and KPIs and identifying foundational issues affecting organic search performance.
  • Create Reports and Recommendations on issues and potential onsite and off-site problems as well as the effect of marketing campaigns on retailer's sales data and utilize insights to enhance sales strategies
  • Create Strategies for identifying and addressing user experience issues
  • Internal Team Communication through liaising with marketing, sales, and product development teams to ensure brand consistency and implement direct marketing methods to increase profitability.

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