Digital Marketing

1 day ago

Manila, National Capital Region, Philippines Carelon Full time $40,000 - $80,000 per year

The Digital Marketing (Audience Builder) is responsible for serving as an expert in data analysis, reporting and formulating recommendations. The Digital Marketing (Audience Builder) will develop a comprehensive understanding of business requirements for different lines of business while being an active leader in the development and project management of audience campaigns.

Primary duties may include, but are not limited to:

• Engaging with business units and stakeholders to identify opportunities for leveraging technology and/or business process changes to improve campaign efficiency and effectiveness.

• Align with project objectives, scope, implementation plan and schedule.

• Utilizing standard project management methodologies to manage the entire project lifecycle.

• Participating in testing and debugging campaigns based on business requirements.

• Developing and maintaining system and business process documentation.

• Participating in high-level development activities such as data reporting and analytics; workflow development; system configuration, automation, and integration.

• Creates and publishes periodic reports, as well as any necessary ad hoc reports.

• May require taking business issue and devising best way to develop appropriate diagnostic and/or tracking data that will translate business requirements into usable decision support tools.

Minimum Qualifications

  • Requires a BS/BA degree in related field and a minimum of 3 years' experience; or any combination of education and experience, which would provide an equivalent background.
    Preferred Qualifications

  • Experience with relational databases and knowledge of query tools and statistical software.

  • Ability to manipulate large sets of data.

  • Strong analytical, organizational, presentation and problem-solving skills.

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