Tiktok Ads Specialist

2 days ago


Manila, National Capital Region, Philippines Klaiya Full time ₱30,000 - ₱60,000 per year

Job Responsibilities
1. Campaign Strategy & Planning:

• Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead
generation, sales).

• Identify target audiences and create tailored ad campaigns to reach them effectively.

• Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.
2. Ad Creation & Management:

• Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy)
optimized for TikTok's platform.

• Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.

• Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA,
ROAS, etc.).
3. Performance Analysis & Reporting:

• Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.

• Provide actionable insights and recommendations to improve campaign effectiveness.

• Conduct A/B testing to refine ad creatives, targeting, and strategies.
4. Audience Engagement & Community Building:

• Leverage TikTok's unique features (e.g., hashtags, challenges, influencers) to enhance campaign reach and
engagement.

• Monitor user interactions and feedback to improve ad relevance and brand perception.
5. Budget Management:

• Manage ad spend efficiently to ensure campaigns stay within budget while achieving desired outcomes.

• Forecast and allocate budgets for upcoming campaigns based on historical performance and business objectives.
6. Collaboration & Communication:

• Work closely with cross-functional teams (creative, content, sales, etc.) to ensure cohesive campaign execution.

• Communicate campaign results and insights to stakeholders in a clear and concise manner.

Job Qualifications:

Experience:
  • At least 6 months to 1 year of experience managing paid social media campaigns, with a focus on TikTok Ads.
  • Applicants with related experience during internship are also welcome to apply.

Skills:
  • Knowledge of TikTok Ads Manager, including targeting, bidding, and optimization strategies.
  • Strong understanding of TikTok's algorithm, trends, and user behavior.
  • Proficiency in analytics tools (e.g., Meta Analytics, Google Analytics, TikTok Analytics) and data-driven
    decision-making.
  • Creative mindset with the ability to produce engaging ad content.
  • Excellent communication and collaboration skills.
  • Monthly Commissions and incentives

  • Government Mandated Benefits

  • 13th month pay

  • Free snacks and coffee

  • HMO upon regularization

  • Free device program

  • Annual Salary Increase based on performance

  • OT Pay and Holiday Pay

  • Monthly company events

  • Employee stock ownership plan (Stock Option)

  • Opportunity to work with biggest local brands




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