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Campaign Specialist

2 weeks ago

Mandaluyong City, National Capital Region, Philippines ConnectOS Full time

Key Areas of accountability

Key Result Areas

Deliverables/ Accountabilities

Campaign

Coordination &

Briefing

·       Translate campaign briefs into executable workflows and technical requirements

·       Define campaign objectives, audience logic, offer constructs, and timelines

·       Ensure campaign requirements are clear, feasible, and aligned with business goals

·       Take the campaign to Flybuys Governance forum for approval

Targeting &

Segmentation

Setup

·       Build and validate campaign targeting logic (Adobe Campaign), including complex segmentation rules and exclusions

·       Ensure compliance with data privacy, opt-outs, and targeting guidelines

·       Coordinate approvals for audience segmentation and sizing

Campaign execution

     ·       Develop and implement personalized email campaigns using Braze, including:

o   Writing and maintaining custom HTML/CSS for email templates

o   Applying Liquid logic for dynamic content blocks, conditional rendering, and personalization

o   Building reusable and scalable modular templates to support campaign efficiency and consistency

·       Integrate creative assets, copy, and offer constructs into Braze campaigns, ensuring alignment with campaign briefs and brand guidelines

·       Configure campaign workflows, triggers, and delivery settings within Braze to support lifecycle and one-off campaigns

·       Collaborate with the Creative Studio to translate design concepts into responsive, code-based email templates

·       Conduct comprehensive QA testing across multiple devices and email clients to validate rendering, content accuracy, audience logic, and tracking parameters

·       Coordinate test sends and final stakeholder approvals, ensuring all legal, brand, and technical requirements are met prior to launch

Campaign reporting and optimization

     ·       Schedule and launch campaigns, ensuring deliverability and send-time requirements are met

·       Monitor campaign and flag any delivery or tracking issues

·       Work with internal teams to resolve campaign related issues

Knowledge, Skills & Experience

Knowledge / Skills/Experience and Qualifications

Skills & Experience

     ·       Proficiency in Braze, including:

o   Coding emails using HTML/CSS and Liquid script

o   Implement dynamic content, personalisation and conditional logics

o   Building and maintaining modular, reusable templates to support scalable campaign execution, ensuring cross compatibility on various email clients such as Outlook, Apple Mail; devices such as iOS, Android; and webmail such as Gmail and Outlook Mail

o   Configuring campaign workflows, triggers, and delivery logic within Braze

·       Build email campaigns and content

·       Support BAU email development for complex campaigns and journeys

·       Expert in email testing tools (e.g. Litmus, Email on Acid)

·       Experience in lifecycle campaigns and journey building

·       Experience with Adobe Campaign (desirable)

·       Proven ability to execute QA processes, including rendering validation across devices, audience logic testing, and tracking setup

Competencies

     ·       Set up and deploy campaigns and automated journeys in Braze

·       Use segmentation, triggers, and audience logic to personalise messages

·       Test, QA, and optimise campaign performance across devices and inboxes

·       Ability to manage multiple campaigns with competing deadlines

Behaviors

·       Attention to details and process discipline

·       Strong organisation and coordination skills

·       Proactive

·       Ability to work with occasional ambiguity

·       Problem solving

·       Team orientated