Campaign Associate III

Job Summary:

Supports Campaign & Marketing Managers in multiple regions with email campaigns using either a straightforward approach or a holistic approach depending on the needs of the business. Responsible for developing strategic email campaigns, managing end-to-end campaign execution, and ensuring precise activation of lifecycle campaigns. This role involves crafting standardized emails, conducting rigorous quality checks, and generating insightful post-campaign reports. The associate will manage campaign calendars, contribute to team initiatives, and maintain high standards of quality and consistency.

Accountabilities:

• Develop strategic email campaign plan that incorporates customer journeys and behaviors for communications to prospective & booked exhibitor audiences.

• Design and implement email campaigns in Eloqua using approved templates and content.

• Develop templates and content based on lifecycle stages. A/B test content to optimize future campaigns.

• Build campaign canvases and ensure timely activation of campaigns.

• Follow an email plan of activity across your events, ensuring materials are created and delivered on time and to expectations.

• Ensure that all email tracking links are in place, and correct naming conventions are being used.

• Confirm correct privacy/unsubscribe information is utilized based on the type of communication.

• Provide recommendations to the marketing team, to ensure that best practices in email deliverability, readability, and design are applied. Perform A/B tests on email campaigns.

• Actively report on campaign performance and inform campaign optimization. Generate and present post-campaign reports, providing insights and recommendations.

• Participate in ongoing meetings around campaign planning and development.

Qualifications:

• Bachelor's degree holder.

• Stakeholder and Project Management: Proven skills in managing stakeholders and projects effectively.

• Professional Experience: 1-2 years in digital and campaign management; proficiency in HTML/CSS is a plus.

• Customer Lifecycle Expertise: Strong understanding of customer lifecycle management.

• Marketing Planning: Experience in developing marketing plans or email communication calendars is beneficial.

• Agility and Adaptability: Demonstrated ability to adapt to process improvements and structural changes.

• Process Improvement Initiation: Proactive in identifying and initiating enhancements to current processes.

• Marketing Automation Passion: Deep interest in project development and marketing automation.

• Collaborative Team Player: Friendly demeanor and ability to work well within a team.

• Communication Excellence: Superior organizational, written, and oral communication skills.

• Detail-Oriented: Exceptional attention to detail and self-directed work ethic.

• Shift Flexibility: Willingness to work flexible shifts as required by business needs.

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