
Paid Ads Specialist
4 days ago
Duties and Responsibilities
- Planning, building, and managing paid campaigns across search, display, and social platforms
- Writing or refining compelling ad copy (with support from our content team)
- Designing creative asset development (images, carousels, video)
- Performing in-depth targeting and audience research
- Managing cold and retargeting campaigns that support our clients' demand generation blueprints
- Monitoring campaign performance, surfacing insights, and providing CRO recommendations when needed
- Generating clear, data-driven reports and suggesting optimizations aligned with client goals
- Staying current with platform updates and performance marketing best practices
Qualifications
- 2–4 years of experience managing paid media in a B2B environment
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
- Understanding of full-funnel marketing and buyer's journey content strategies
- Comfort with campaign budgeting, forecasting, and platform analytics
- Advanced understanding of GA4
- Strong copy instincts and a passion for continuous learning
- Great written and verbal communication—you're confident on Zoom calls and in Slack threads
- A proactive attitude—if something needs to get done, you don't wait to be told
- Experience with content-driven funnels and lifecycle-based advertising
- Basic understanding of HubSpot marketing automation
- Experience with content-driven funnels and lifecycle-based advertising
Nice to have:
- Basic understanding of HubSpot marketing automation
- Experience managing programatic ads
- Experience with SEO
- Experience working with B2B companies—specifically with Technology and/or SaaS.
Additional Information
- Homebased
- M to F, 9pm to 6am PH Time
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