Paid Digital Marketing Manager

5 hours ago

Pasig, National Capital Region, Philippines iSupport Worldwide Full time

About the Role

iSupport Worldwide is hiring a Paid Digital Marketing Manager to support one of our global clients. This is a hands-on individual contributor role for an experienced performance marketer who can independently manage paid acquisition while supporting SEO, website optimization, ecommerce performance, and marketing analytics.

This role is ideal for someone who thrives in execution-focused environments, owns results end to end, and is comfortable managing campaigns without agency dependency.

Key Responsibilities

Own and manage paid digital campaigns, primarily Google Ads (Search, Shopping, Display)


• Plan, launch, optimize, and scale campaigns with a focus on ROAS, CPA, and conversion rate


• Conduct keyword research, bidding strategies, A/B testing, and audience targeting


• Set up and maintain accurate conversion tracking using GA4 and Google Tag Manager


• Monitor funnels and campaign performance and provide clear optimization recommendations

Support SEO efforts including on-page optimization, keyword strategy, and content alignment


• Perform SEO audits and coordinate basic technical fixes with developers


• Manage website updates and landing pages using CMS platforms


• Apply CRO best practices to improve user experience and conversion rates

Support ecommerce performance through product page optimization and funnel analysis


• Track ecommerce events and KPIs such as CVR, AOV, and revenue


• Analyze user behavior and customer journeys to identify growth opportunities

Manage and execute content updates aligned with SEO and conversion goals


• Maintain a content and editorial calendar as needed


• Produce or oversee blogs, landing page copy, and SEO-driven content

Build dashboards and reports in GA4


• Deliver regular performance reporting with actionable insights


• Translate data into clear recommendations for stakeholders

Qualifications


• Minimum of 5 years' experience in digital marketing, with strong paid media ownership


• Proven hands-on experience managing Google Ads with measurable performance results


• Solid understanding of SEO fundamentals and content optimization


• Experience managing websites and landing pages via CMS platforms


• Strong knowledge of GA4, Google Tag Manager, and attribution tracking


• Experience supporting ecommerce funnels and performance measurement


• Strong analytical, communication, and execution skills


• Comfortable working as an individual contributor in a fast-paced environment

Preferred Qualifications


• Experience in a BPO, offshoring, or client-facing environment


• Familiarity with Shopify, WooCommerce, or similar ecommerce platforms


• Experience using tools such as Ahrefs, SEMrush, or Screaming Frog


• Portfolio or examples of paid media, SEO, or performance marketing work

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