Brand Manager

2 hours ago

Caloocan City Central Post Office P, Philippines Lifestrong Marketing Inc. Full time

Job Summary:

  • Oversees the total performance of assigned brands and supervises the merchandising, marketing, supply chain and operations to ensure the attainment of total sales and overall objectives of the brand.

Duties & Responsibilities:

BUDGET MANAGEMENT

  • Manage brand marketing budgets, ensuring effective use of resources.
  • Ensure compliance with internal budgetary guidelines and financial reporting requirements.
  • Prepare and submit project updates including brand expenses vs. budget and actual expenses breakdown

TEAM MANAGEMENT

  • Weekly team alignment and daily checking of team work plans.
  • Identify and aligns with the Brand team what products to highlight in social media assets
  • Check and provide revisions to improve artworks and make sure they are within specification

BRAND STRATEGY

  • Develop strategies and drive category plans to enhance market relevance and improve market share
  • Create demand through innovative product launches and drive commercial strategies
  • Generate key insights based on a thorough understanding of market trends, competition and shopping behavior
  • Achieve financial KPIs including sales, margin and compliance with regulatory affairs

SALES & OPERATIONS

  • Achieves Sales Target and develop campaign to hit their targets
  • Create and update Estimated Date of Execution (EDE) monthly
  • Coordination with interfacing departments
  • Address product concern from customer and account

BRAND MARKETING EXECUTION

  • Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives.

CATEGORY, PRODUCT AND INVENTORY MANAGEMENT

  • Manage the full portfolio of the brand including its own P&L, create sales bridge / plan and increase O+O business
  • Monitor product movement and implement marketing programs during the 3-month incubation period
  • Identifying products to highlight in our marketing plan taking into consideration slow moving items, upcoming items, new items and near expiry
  • Align with Product Development Marketing on new launches and arrival dates of upcoming Products
  • Do Competitive analysis – latest products of other competitors, latest trends which can potentially drive new sales for the organization
  • Formulate marketing tactics for both online and offline trade distribution

Qualifications:

  • Bachelor's/College Degree in Marketing, Communications or similar fields of study; MBA is a plus.
  • At least 5-7 years of solid brand / product management experience gained from FMCG or Personal Care.

Job Type: Full-time

Benefits:

  • Company events
  • Employee discount
  • Health insurance
  • Opportunities for promotion
  • Promotion to permanent employee

Work Location: In person

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