assistant brand manager

1 week ago


Cubao, National Capital Region, Philippines Greenstone Pharmaceutical H.K., Inc. Full time

This role supports the Brand Manager in planning and executing marketing strategies, analyzing market trends, and ensuring consistent brand performance across all channels.

Key Responsibilities:
  • Assist in developing and implementing marketing plans, brand campaigns, and promotional activities.
  • Conduct market research and analyze consumer insights, competitor data, and sales performance to support brand decisions.
  • Coordinate with cross-functional teams (Sales, Trade Marketing, R&D, and Supply Chain) to ensure timely execution of brand initiatives.
  • Monitor and evaluate marketing campaigns to ensure alignment with brand objectives.
  • Manage brand assets such as packaging design, marketing materials, and digital content.
  • Track brand performance metrics, prepare reports, and recommend action plans for improvement.
  • Support new product development, launches, and other brand-building projects.
  • Ensure brand consistency across all marketing and communication materials.
Qualifications:

Bachelor's degree in Marketing, Business Administration, or any related field.

  • At least 2-3 years of experience in brand management, marketing, or trade marketing, preferably in the retail or FMCG industry.
  • Strong analytical and project management skills.
  • Excellent communication and presentation abilities.
  • Creative thinker with a keen eye for detail and brand identity.
  • Proficient in MS Office and familiar with marketing analytics tools.
  • Ability to work independently and collaboratively in a fast-paced environment.

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