assistant brand manager
1 week ago
This role supports the Brand Manager in planning and executing marketing strategies, analyzing market trends, and ensuring consistent brand performance across all channels.
Key Responsibilities:- Assist in developing and implementing marketing plans, brand campaigns, and promotional activities.
- Conduct market research and analyze consumer insights, competitor data, and sales performance to support brand decisions.
- Coordinate with cross-functional teams (Sales, Trade Marketing, R&D, and Supply Chain) to ensure timely execution of brand initiatives.
- Monitor and evaluate marketing campaigns to ensure alignment with brand objectives.
- Manage brand assets such as packaging design, marketing materials, and digital content.
- Track brand performance metrics, prepare reports, and recommend action plans for improvement.
- Support new product development, launches, and other brand-building projects.
- Ensure brand consistency across all marketing and communication materials.
Bachelor's degree in Marketing, Business Administration, or any related field.
- At least 2-3 years of experience in brand management, marketing, or trade marketing, preferably in the retail or FMCG industry.
- Strong analytical and project management skills.
- Excellent communication and presentation abilities.
- Creative thinker with a keen eye for detail and brand identity.
- Proficient in MS Office and familiar with marketing analytics tools.
- Ability to work independently and collaboratively in a fast-paced environment.
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