Public Relations

GENERAL PURPOSEOF THE JOB:

The Public Relations and Reputation Management Assistant Manager is a strategic communicator responsible for enhancing brand visibility, safeguarding corporate reputation, and driving stakeholder engagement.

With a discerning eye for storytelling and a meticulous approach to execution, the role leads media relations, supports crisis response, contributes to CSR communications, and collaborates with external PR agencies. The position also tracks and evaluates campaign performance to ensure alignment with business objectives and commitment to brand excellence.

DUTIES AND RESPONSIBILITIES

Public Relations and Reputation Management

• Develops and implements PR and reputation-building strategies that reflect brand positioning and corporate priorities
• Ensures consistent and aligned messaging across all external communications
• Cultivates relationships with media outlets, journalists, and influencers to secure meaningful coverage
• Manages PR campaigns end-to-end, including press releases, media kits, and public statements
• Creates thought leadership content (e.g., op-eds, bylined articles) that positions the company and its executives as industry visionaries
• Coordinates media interviews, press events, and executive visibility opportunities.
• Collaborates with third-party PR agencies to ensure strategic alignment and high-impact execution
• Evaluates media partnership opportunities and provide strategic recommendations.
• Aligns PR efforts with broader marketing initiatives in coordination with Marketing and Sales Team
• Ensures consistent, brand-aligned messaging across all external communications
• Leads corporate award applications to reinforce credibility and industry leadership
• Organizes and manages media events, press conferences, and promotional activities to boost the organization's visibility and strengthen relationships with stakeholders

Crisis Communications

• Assists in the development of crisis communication protocols and materials
• Supports real-time response efforts during reputational threats or crises and manage media inquiries during challenging situations
• Coordinates with internal stakeholders and external partners to ensure timely and accurate communication
• Monitors and analyze media coverage, industry trends, and public sentiment to provide actionable insights to senior management
• Participates in post-crisis reviews and integrate learnings into future planning

CSR Communications Support

• Leads the communication strategy for CSR programs, showcasing the organization's commitment to sustainability and community engagement
• Creates compelling narratives and campaigns around CSR initiatives, demonstrating impact and fostering community partnerships
• Identifies and engages with non-profit organizations and community stakeholders to enhance visibility and support for CSR efforts
• Helps measure and report on the impact of CSR communications

Reporting and Evaluation

• Prepares detailed reports on media coverage, impact of communication strategies, and CSR initiatives for stakeholders and senior management.
• Evaluates public relations efforts and provide recommendations for continuous improvement.

Other tasks

• Prepares and manages the annual PR budget, ensuring efficient use of resources

JOB PROFILE

Educational Background

• Bachelor's degree required - major in Communications, Advertising, Public Relations, Marketing or Journalism is strongly preferred

Professional Background

• Must have at least 6-8 years of experience in real estate public relations; agency, luxury brand-oriented experience highly preferred
• Strong media network in Metro Manila; global media and PR agency experience is a plus

Knowledge Requirements

• Deep understanding of PR, corporate communications, and reputation management best practices and trends

Skills Requirements

• Exceptional written and verbal communication skills
• Proficient in PR tools and social media platforms
• Proven track record in managing public relations on cross-functional teams developing strategies and tactics for integrated marketing plans
• Proven track record in crisis communication and reputation management
• Basic proficiency in design and editing tools such as Canva and Adobe Photoshop for visual content creation and enhancement

Ability Requirements

• Strategic thinker with meticulous attention to detail.
• Ability to work independently and collaboratively across teams.
• Creative and proactive mindset with a passion for excellence.

𝐏𝐇𝐂 𝐢𝐬 𝐚 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐭𝐡𝐚𝐭 𝐯𝐚𝐥𝐮𝐞𝐬 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲, 𝐄𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧. 𝐖𝐞 𝐚𝐫𝐞 𝐜𝐨𝐦𝐦𝐢𝐭𝐭𝐞𝐝 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐭𝐞𝐚𝐦 𝐰𝐢𝐭𝐡 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐭𝐚𝐥𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐬𝐤𝐢𝐥𝐥𝐬 𝐫𝐞𝐠𝐚𝐫𝐝𝐥𝐞𝐬𝐬 𝐨𝐟 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝𝐬 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚𝐧 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐫𝐞𝐬𝐩𝐞𝐜𝐭𝐬 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬.