Marketing Officer

3 days ago

Taguig, National Capital Region, Philippines Millennial Zeal Technology Corporation Full time $40,000 - $80,000 per year

Job Description

As a Community Officer, you will be responsible for the day-to-day management and optimization of Customer Relations systems, ensuring positive interactions, experiences, and activity of customers to improve customer satisfaction.

Key Responsibilities

CRM System Management

  • Day-to-day management of CRM system, ensuring data accuracy and integrity
  • Proactively engage with customers through various channels (phone, email, chat, social media, to address inquiries, resolve issues and/or gather feedback)

Data Analysis and Reporting

  • Maintain accurate records of customer interactions, user activity and demographics
  • Analyze data to identify trends, patterns, and areas for improvement
  • Track, measure, and evaluate performance of different customer communications and conduct A/B tests for optimization and improvements

Content Management and Creation

  • Ensure content is accurate, relevant, and consistent with brand guidelines
  • Conduct thorough reviews of all contents before publication to verify accuracy, grammar, spelling and adherence to company standards
  • Implement quality assurance processes to minimize error and maintain a high level of content integrity

Communication and Collaboration

  • Work closely with teams across the organization to ensure all activities are aligned and meets business needs, and achieve successful execution and implementation
  • Foster a collaborative environment to ensure effective communication and coordination
  • Manage cross-departmental projects and initiatives related to in-app contents

Planning and Execution

  • Work closely with Community Team in developing user engagement strategy and tactics, target metrics, and internal KPIs
  • Support Community Team in managing highly relevant and engaging campaigns, brand communities, and other Community-related initiatives, from conceptualization to execution

Requirements

  • Bachelor's degree in Business, Marketing, or any related field
  • At least 1-2 years proven experience in digital marketing, community management, and data analysis
  • Proven experience in handling systems like Salesforce, Clevertap, Mailchimp and other CRM or CMS platforms is a plus
  • Strong interpersonal skills with the ability to build rapport and communicate effectively with diverse customer segments
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data driven decisions

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