
Marketing Officer
4 days ago
The
Marketing Officer
is responsible for planning and overseeing the organization's marketing initiatives to ensure the successful execution of campaigns and achievement of business goals. This role plays a vital part in boosting brand awareness, driving customer engagement, and supporting revenue growth through strategic marketing efforts across multiple platforms.
- Assist in the planning, execution, and monitoring of both digital and offline marketing campaigns to promote products, treatments, and events.
- Collaborate with the creative team to produce engaging and on-brand marketing materials such as social media posts, email campaigns, brochures, and videos. Work collaboratively to grow the clinic's customer database through quality service and word-of-mouth referrals..
- Manage Aivee Skin's social media accounts, respond to comments/inquiries, and ensure timely posting of content.
- Coordinate promotional events, influencer collaborations, product launches, and seasonal activations in-clinic or online.
- Conduct competitor analysis and customer insights to identify trends and marketing opportunities.
- Monitor KPIs and campaign effectiveness, providing insights and recommendations for improvements.
- Support partnership campaigns with influencers, media, and brand collaborators.
- Align with clinic operations and frontliners to ensure consistent messaging and implementation of promotions across branches.
- Performs other tasks that may be assigned either individually or as part of a committee.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- At least three (3) years of experience in a marketing role, preferably in the beauty, skincare, or wellness industry.
- Solid understanding of marketing principles, brand management, and digital platforms.
- Excellent written and verbal communication skills.
- Proficient in social media management, Microsoft Office, and basic design tools (e.g., Canva).
- Creative thinker with the ability to manage multiple projects in a fast-paced environment.
Preferably:
- Familiarity with paid media, influencer marketing, or event planning.
- Basic skills in Adobe Creative Suite or video editing apps.
- Experience working in a clinic, aesthetic center, or luxury/lifestyle brand.
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