Marketing Data Science Manager

Lead Data-Driven Growth on a Global Scale

Behind every connection is a story-and your insights can define how millions experience it. Be the strategist who transforms complex marketing data into measurable growth and smarter campaigns. Collaborate with international teams, create impactful marketing analytics, and lead AI-driven innovations that redefine how businesses connect with their customers. It's your opportunity to make your mark in a role that drives both data and direction.

Job Description

As a Marketing Data Science Manager, you'll design, develop, and deploy marketing analytics models that optimize campaign performance, customer segmentation, and business impact. You'll lead initiatives that harness AI, data visualization, and predictive analytics to shape smarter decisions across global marketing operations.

Job Overview

Employment type: Full-time

Shift: Day Shift, Weekends Off

Work setup: Hybrid, Megatower, Ortigas

Exciting Perks Await

• Competitive Salary Package
• Hybrid work arrangement
• HMO coverage with free dependent upon regularization
• Day shift schedule
• Fixed weekends off
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit )
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used at your discretion (including 5 convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek

• Bachelor's degree in Statistics, Mathematics, Data Science, Computer Science, or a related field.
• 5-10 years of experience in marketing analytics or data science, ideally in telco, B2C, or subscription-based businesses.
• Strong command of SQL, Python or R, and BI tools (e.g., Power BI, Tableau).
• Familiarity with Google Analytics, Adobe Journey Optimiser / Target / CDP, or similar marketing platforms.
• Experience with predictive modeling, clustering, attribution models, and funnel analysis.
• Comfortable working in cross-border teams with clear communication and project ownership.
• Exposure to AI/ML, marketing automation, or personalization technologies is a plus.

Your Daily Tasks

Key Responsibilities

• Build and manage customer segmentation models to support targeted marketing and product strategies.
• Develop predictive models to forecast customer churn, conversion, and lifetime value.
• Conduct attribution modeling to measure marketing channel effectiveness.
• Design dashboards and data visualizations for marketing KPIs and ROI reporting.
• Support A/B testing, uplift modeling, and campaign measurement frameworks.
• Collaborate with stakeholders across Marketing, Product, and Data teams in Australia.
• Contribute to the development of AI-driven personalization and lead scoring models.
• Identify opportunities to optimize media budget allocation using data-driven insights.

Key Deliverables

• Build and maintain robust segmentation models (demographic, behavioral, and predictive) for targeting residential and business customers.
• Deliver audience definitions and targeting segments to campaign and product teams on a monthly basis.
• Establish a high-performance lead generation ecosystem (e.g., scoring, routing, nurturing) integrated with Sales and Product teams.
• Develop machine learning models for churn prediction, upselling opportunities, and lead scoring.
• Deploy and monitor models in collaboration with MarTech and automation teams.
• Own the attribution modeling framework to evaluate media and channel ROI (e.g., first-click, last-click, data-driven).
• Analyze and report on funnel performance (from impressions to conversions) across digital and offline channels.
• Design and deliver dashboards and reports to track campaign effectiveness, CAC, CLV, and marketing ROI.
• Provide actionable insights to improve conversion rates and campaign targeting.
• Collaborate with Sales and Performance Marketing teams to optimize lead scoring, quality tracking, and conversion analysis.

About the Client: Powering Smarter Connections Through Data

Our client is a leading telecommunications company redefining connectivity through data-driven innovation. From broadband and enterprise networks to smart digital solutions, they deliver reliable, high-performance services across Australia and beyond. With a strong focus on analytics, customer experience, and future-ready technology, our client continues to bridge people, businesses, and possibilities through powerful connections that drive progress.

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra