Marketing Specialist

Company Overview

At LevelUp, we believe growth happens when people feel trusted, supported, and challenged. For more than seven years we've partnered with agencies, software vendors and website owners to provide world class outsourcing and offshore hiring services in a range of verticals, such as technical, operational, and back-office support. We hire curious problem-solvers, give them room to own outcomes, and back them with systems, support and a culture that make learning part of the job. Join us and help businesses (and your career) level up.

Position Overview

We're seeking a proactive Marketing Specialist to own the execution of marketing initiatives that boost traffic, conversions, and customer engagement. This role is perfect for someone who enjoys being hands-on—publishing, optimizing, and executing campaigns—rather than just planning them. You'll work across a range of activities, from SEO improvements to email campaigns, supported by a wider team and marketing agency. You'll also play a key role in evaluating ongoing strategy and identifying new opportunities to grow sales. This is a permanent, full-time remote role offering flexibility to manage your own schedule and location.

• Email Marketing – Build and manage Mailchimp campaigns, including automation workflows, newsletters, and announcements.
• SEO Execution – Apply SEO recommendations to product pages and blog content to improve visibility and performance.
• Outreach & Link Building – Research and run outreach campaigns, as well as oversee the Marketing Assistant's link-building activities.
• Social Media Management – Plan, draft, and schedule posts using social scheduling tools to maintain an active online presence.
• Continuous Optimization – Identify opportunities to improve SEO, enhance AI-driven optimization, and elevate the quality of content across blogs, landing pages, and case studies.
• Additional responsibilities depending on skills and experience:
• Paid Ads Support – Review ad performance reports, recommend adjustments, and coordinate with designers for new ad creatives.
• A/B Testing – Analyze test results, prepare actionable insights, and recommend follow-up experiments.
• Analytics – Use GA4, Matomo, and Search Console to monitor performance and uncover growth opportunities.
• Partnership Development – Research potential collaborations and manage outreach to establish joint marketing campaigns.

• Prior experience in SEO and marketing data analysis (ideally in software or tech).
• Strong analytical mindset with the ability to interpret data and turn insights into recommendations.
• Excellent written English with the ability to craft engaging, outcome-driven copy.
• Skilled at writing in a professional yet approachable tone aligned with the company's brand voice.
• Impeccable attention to detail with error-free work.
• Strong time management skills and the ability to balance multiple projects.
• Proactive self-starter, comfortable working both independently and collaboratively.
• Flexibility to work remotely and manage your own schedule effectively.

• Demonstrated success in improving search rankings and driving organic traffic.
• Experience with analytics tools (Google Analytics, Search Console, Matomo).
• Formal training or certifications in SEO or digital marketing.
• Familiarity with WordPress, Shopify, or similar platforms.
• Knowledge of email marketing practices and platforms like Mailchimp.
• Experience with PPC campaigns (Google Ads, Facebook Ads).
• Exposure to A/B testing tools and methodologies.
• Strong networking skills with the ability to build and maintain outreach relationships.

• Remote working with a flexible work schedule that values work-life balance. You will work an average of 150 hours per month which you can structure in any way you choose. You can take as many holiday days as you like so long as you meet this average.
• Performance-related annual bonus.
• Yearly budget of up to $1,000 to attend WordCamp conferences.
• Access to paid training.
• A friendly, supportive and open-minded team culture, where we encourage sharing opinions and feedback.
• Plenty of scope for personal and professional development.