Marketing Specialist

4 weeks ago

Laguna Philippines FILWEB ASIA INC Full time

Marketing Specialist Job Responsibilities A Marketing Specialist's duties often involve a blend of creative, analytical, and execution tasks, which may include: 1. Campaign Development and Execution: Developing and implementing marketing campaigns across various channels (digital, print, social media, email, events, etc.). Creating compelling content for digital platforms like websites, blogs, social media, and email newsletters. Planning and coordinating marketing events, such as trade shows or customer surveys. Managing social media presence and executing social media strategies. Executing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies. 2. Market Research and Analysis: Conducting market research to identify target audiences, consumer behavior, purchasing patterns, and market trends. Analyzing competitor strategies and market positioning. Monitoring and analyzing the performance of marketing campaigns using key metrics (e.g., conversion rates, cost per lead, ROI). Generating reports on campaign performance and market insights to inform future strategies. 3. Collaboration and Strategy: Collaborating with cross-functional teams like Sales, Design, Product Development, and Communications to ensure consistent messaging and strategy alignment. Assisting in the development of the overall marketing strategy and objectives. Ensuring all marketing materials and communications adhere to brand guidelines. Managing marketing budgets and tracking expenses. Marketing Specialist Qualifications and Skills 1. Education and Experience: Education: A Bachelor's degree (or equivalent) in Marketing, Communications, Business, or a related field is typically required. Some employers may prefer a Master's degree. Experience: 1-5 years of experience in a marketing or related role (e.g., Marketing Coordinator, Communications Specialist, Sales Representative) is often sought, with the requirement increasing for more senior specialist roles. Proven Track Record: Demonstrable experience in developing and executing marketing campaigns. 2. Core Skills and Proficiencies: Strong Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions for campaign optimization. Communication Skills: Exceptional written and verbal communication skills, including proficiency in copywriting and presenting ideas. Project Management: Strong organizational skills, time management, and the ability to manage multiple projects simultaneously under deadlines. Creativity: Ability to think innovatively and develop original, high-impact marketing initiatives. Digital Marketing Knowledge: Thorough understanding of digital marketing channels and best practices, including SEO, SEM, social media, and email marketing. Technical Proficiency: Familiarity with marketing software and tools, such as: Web analytics tools (e.g., Google Analytics) CRM software (e.g., Salesforce, HubSpot) Content Management Systems (CMS) Email marketing platforms (e.g., Constant Contact, Mailchimp) Basic knowledge of HTML/CSS (often preferred, not always required) Microsoft Office Suite (Word, Excel, PowerPoint) #J-18808-Ljbffr

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