
brand manager
1 day ago
I. JOB SUMMARY
The Brand Manager will be responsible for managing the overall brand strategy, ensuring brand consistency, and driving brand growth through innovative marketing campaigns and effective brand management.
II. DUTIES AND RESPONSIBILITIES
A. Specific Responsibilities
1. Develop and implement comprehensive brand strategies to drive brand growth and market share.
2. Conduct market research and competitive analysis to identify opportunities and threats.
3. Define and articulate the brand's unique value proposition and positioning.
4. Plan, execute, and oversee brand campaigns and promotions across multiple channels.
5. Ensure brand guidelines are consistently applied across all marketing materials and communication channels.
6. Monitor and analyze campaign performance, adjusting strategies as needed to optimize results.
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