Product Marketing Associate

FUNCTION OF THE DEPARTMENT & MAIN PURPOSE OF THE JOB 

Marketing PFM is responsible for supporting the Regional Chief Marketing Officer, Country Leads/POCs and Technology Manager in providing copy, content and administrative support: from lead database management to marketing and promotional materials and event management, strategic management. He/ She is tasked to implement strategic business plans to meet both principal and ITG targets.  He/she is expected to be creative, proactive, organized and has a drive to deliver results and meet deadlines to meet the revenue target.  He or she must be able to multi-task and deliver multiple projects and requirements
across the regional scope.

He/She role should understand the full marketing mix with a solid foundation on creativity/ timelines and ROI.  She/he should be familiar with ways to analyze market data, research, and customers' behavior. He/She should also be able to create spreadsheets and analyze quantitative data on customer behavior and performance metrics through quarterly customer satisfaction surveys and /or other platforms available.

He/She must know how to creatively handle various traditional tools, from brochures, leaflets, and banners. He/She must also be in-depth with Digital Marketing Tools that can help in implementing campaigns and projects to support both corporate and product levels. She/ he will work with different teams to coordinate our marketing, advertising, and promotional activities.

RESPONSIBILITIES:

Product Strategy and Positioning:

• Collaborate with cross-functional teams to understand product features, benefits, and unique selling points.
• Develop a deep understanding of the target market and competitors to inform product positioning strategies.
• Work closely with product development teams to ensure alignment between marketing initiatives and product capabilities.

Go-to-Market Planning, Strategies and Execution:

• Lead the development of comprehensive go-to-market plans for lead and demand generation, product launches and updates.
• Create and implement effective budget strategies that maximize revenue while maintaining competitiveness and ensure ROI.
• Execute data-driven marketing campaigns to generate demand and attract qualified leads.
• Utilize a mix of digital marketing, content creation, events, and other channels to reach target audiences.
• Implement strategies for lead nurturing, conversion, and retention to drive revenue growth.
• Collaborate with sales teams to ensure Leads nurturing and conversion, seamless product adoption and customer satisfaction.
• Develop and execute strategies to upsell and cross-sell to existing customers

Performance Measurement:

• Define key performance indicators (KPIs) for marketing initiatives and regularly assess performance against goals.
• Implement tracking and analytics tools to measure the impact of marketing efforts on revenue.
• Continuously optimize strategies based on performance data and market feedback.

Customer Engagement and Retention:

• Establish customer feedback mechanisms and gather insights to improve product offerings.
• Collaborate with customer success teams to enhance customer satisfaction and retention.

Collaboration and Communication:

• Work closely with Practice Heads and sales teams  to align marketing efforts with revenue goals and customer needs.
• Communicate effectively with internal stakeholders, providing regular updates on marketing initiatives and results.
• Collaborate with the broader marketing team to ensure consistency in brand messaging and image.

POSITION/PERSON SPECIFICATIONS

• Knowledge of CRM tools, and other productivity tools
• Strong verbal and written communication skills
• Able to use creative tools like: Photoshop, Adobe Illustrator, canva etc
• Able to use Marketing tools like: Mailchimp, Survey Monkey, Facebook and Linkedin Analytics/ Insights, LinkedIn Sales Nav, GoogleSuite tools
• Solid computer skills, including MS office other design software
• Social Media Skill Savvy is a plus
• Basic Knowledge of Sales and Marketing
• Analytical skills
   with a goal-oriented attitude
• An ability to multitask and perform under tight deadlines
• Experience in B2B is an advantage; but not a requirement
• Can be a new graduate as long as capability requirements are met
• BS degree in Marketing, Digital media or Creative Design field
• Additional qualification in web design or animation is a plus
• Has experience in collaborating with 3rd party vendors/suppliers