Digital Marketing Manager

3 days ago

Binondo Metro Manila, Philippines Hap Suy Hardware Co., Inc. Full time ₱900,000 - ₱1,200,000 per year

· Creates comprehensive marketing strategies that align with the store's goals and brand identity.

· Analyzes market trends and consumer behavior to identify opportunities for growth.

· Plans, implements, and manages marketing campaigns, including seasonal campaigns, sales promotions, and product launches, to drive traffic and sales.

· Monitors and evaluates the effectiveness of marketing campaigns through metrics and KPIs.

· Oversees the store's digital marketing efforts, including social media, email marketing, online advertising, and website content.

· Optimizes online presence to increase engagement and drive e-commerce sales.

· Develops CRM strategies to enhance customer loyalty and retention.

· Uses customer data to personalize marketing efforts and improve customer experience.

· Manages the marketing budget effectively, ensuring optimal allocation of resources.

· Tracks and reports on marketing spend and ROI.

· Maintains and enhances the store's brand image through consistent messaging and high-quality creative output.

· Ensures all marketing materials align with the brand's guidelines and values.

· Conducts regular market research to stay informed about competitor activities and industry trends.

· Uses insights to inform marketing strategies and decisions.

· Leads and mentors the marketing team, providing guidance and support to achieve departmental goals.

· Identifies and establishes partnerships with local businesses, influencers, and media outlets to enhance brand visibility.

· Negotiates contracts and manages relationships with external vendors and agencies.

· Organizes and oversees in-store events and promotions to drive foot traffic and enhance customer engagement.

· Coordinates with other departments to ensure successful execution of events.

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