SEO, AEO

This is a remote position.

Our client is growing quickly and needs a motivated marketer who can drive visibility, test ideas, and deliver measurable results. This is not a maintenance role — it's a chance to build, experiment, and scale. You'll lead marketing efforts focused on SEO, AEO (Answer Engine Optimization), and social media to attract new prospects, engage current audiences, and strengthen brand presence.

Top platform focus: LinkedIn first, followed by Facebook and Instagram, with room to explore new channels. A key part of the role is adapting SEO strategy to AI-driven search and constant Google algorithm changes. If you can turn these challenges into an advantage, this is the role for you.

• Own the full strategy and execution for SEO, AEO, and digital marketing campaigns
  

• Increase reach, engagement, pipeline activity, and demo requests
  

• Stay ahead of AI-driven algorithm updates, search intent changes, and Google shifts
  

• Manage and grow presence on LinkedIn, Facebook, and Instagram
  

• Test new channels and distribution opportunities for audience expansion
  

• Partner with Sales to align messaging, track conversions, and improve lead quality
  

• Drive measurable results through conversion-focused optimization
  

• Use Google Analytics, Google Search Console, and HubSpot to analyze performance
  

• Identify what's working, what needs improving, and where to scale
  

• Improve visibility in traditional search, AI summaries, and conversational search
  

• Strengthen site authority, content ranking, and demo-driving organic traffic
  

• Use SEMrush for keyword research, competitive insights, and growth strategy
  

• Work with a dedicated content writer to guide topics, keywords, and intent
  

• Review and optimize content for clarity, tone, performance, and conversion
  

• Repurpose content into social posts, emails, and other distribution formats
  

• Manage newsletters, sequences, and nurturing workflows in HubSpot
  

• Optimize for engagement, lead qualification, and conversion insights
  

• Support planning and promotion of trade shows, webinars, and partnerships
  

• Stay current on SEO, AI, search behavior, and digital marketing trends
  

• Strategic but execution-driven — you own outcomes, not just ideas
  

• Analytical and experiment-focused — always testing, measuring, optimizing
  

• Creative storyteller who knows how to capture attention and convert interest
  

• Adaptable, curious, and energized by solving problems in new ways
  

• Passionate about where SEO, AI, and search are heading
  

• Proven experience managing SEO, social media, and digital marketing for a B2B or SaaS brand
  

• Strong knowledge of HubSpot, Google Analytics, Google Search Console, and WordPress (Elementor)
  

• Proficient with SEMrush, GSuite, Slack, and AI tools (e.g., ChatGPT)
  

• Hands-on experience adapting SEO strategies to Google and AI algorithm changes
  

• Skilled in identifying trends, keywords, and distribution opportunities
  

• Strong writing, editing, and content optimization skills
  

• Experience building and executing content strategies that drive organic growth and inbound leads
  

• A proactive learner who embraces new tech and automation
  

• Experience in real estate, proptech, or SaaS
  

• Familiarity with analytics dashboards or marketing attribution models
  

• HMO coverage (available in eligible locations)
  

• Permanent work-from-home setup
  

• Immediate hiring