Branch Product Development Officer

22 hours ago

Mandaluyong City, National Capital Region, Philippines Bank of Commerce (Philippines) Full time ₱1,500,000 - ₱2,500,000 per year

JOB SUMMARY

Responsible for the conceptualization, development, management and portfolio profitability of the Branch Banking Group's cross-sell programs, product, initiatives and activities.

JOB DESCRIPTION

  • Initiate and develop new product concepts and enhancements to / new programs for existing products through the following:
  • Solicitation of market feedback from business units
  • Conducting client needs analysis, market research, and competitive scan
  • Initiate new business development/ sales / cross-sell programs/promotions ensure targets are met and achieved:
  • Develop and implement marketing, sales acquisition and channel activities to achieve desired portfolio profile and targeted markets (in coordination with business units)
  • Expand and identify new distribution alternatives that will assist the business units in sales acquisition and portfolio growth.
  • Prepare and develop the Product Proposal (PP) for new products being proposed in coordination with the respective business unit;
  • Secure PP approval per approved Product Development Process (PDP)
  • Identify pertinent members, convene, and manage the cross-functional project teams that will work on the PDP for all product related issues and concerns; work with these cross-functional project teams to prepare and update the Product Manual (PM)
  • Develop product features, credit risk criteria (for loans), distribution and client delivery fulfillment strategy, and operational processes
  • Determine product pricing and financial model to ensure product viability and profitability
  • Determine product branding and marketing campaign required
  • Secure proper review and approval of the PM per approved Product Development Process; secure Authority to Go Live for new products by ensuring completion of Go Live requirements prior to launch
  • Manage the implementation and execution of new products, including roll-outs to required business and operational units
  • Establish and develop business relationships/tie-ups with external partners to ensure competitiveness, marketability and profitability
  • Manage the evaluation and selection of possible business partners to support a new/on-going business development / sales / cross-sell program.
  • Negotiate revenue sharing schemes as source of additional fee based income for the Bank.
  • Evaluate business proposals and negotiate a favorable pricing scheme for the Bank.
  • Monitor product performance against targets in terms of accounts, volume, revenue, and other product profitability drivers as may be ascertained per product
  • Monitor portfolio profile of existing products to determine consistency with desired markets
  • Review current product pricing structures and recommend appropriate pricing revisions to maximize returns for existing products
  • Review the current operational processes and recommend process revisions to maximize efficiency and improve turn-around time.
  • Create product roadmaps and strategies to be provided to the business units.
  • Conduct regular product performance reports to various Bank committees:
  • Provide performance vs. targets and recommend strategic plans to catch up/maintain product progress.
  • Propose programs and promotions to encourage product use and increase Bank profit.
  • Propose industry best practices to ensure streamlined and efficient product back-office processes.
  • Perform any other functions that may be assigned.

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