Offline Marketing Specialist

4 days ago

Pasig Central Post Office, Philippines AFC SME Financing Inc. Full time $40,000 - $60,000 per year

Job Overview:

The Offline Marketing Officer is responsible for planning, executing, and monitoring offline marketing initiatives that drive brand awareness, support branch sales, and enhance customer engagement. This role requires a deep understanding of offline marketing channels and a proven ability to develop and implement effective campaigns.

Key Result Areas:

  • Branch Awareness
  • Branch Support
  • Branch Improvement
  • Activations
  • Marketing Operations

Key Responsibilities:

  • Develop and execute offline marketing campaigns across various channels such as print, radio, OOH, events, and sponsorships.
  • Conduct market research to identify target audiences and effective marketing channels.
  • Manage relationships with media vendors and agencies to negotiate rates and placements.
  • Track and analyze campaign performance to measure success and identify areas for improvement.
  • Collaborate with the marketing team to ensure alignment with overall marketing strategy.
  • Develop and maintain relationships with branch managers to understand their specific needs and support their sales goals.
  • Conduct regular branch visits to assess marketing effectiveness and identify improvement opportunities.
  • Manage the offline marketing budget and ensure cost-effective campaign execution.
  • Stay updated on the latest trends and best practices in offline marketing.

Key Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in offline marketing, with a proven track record of successful campaign execution.
  • Deep understanding of various offline marketing channels, including print, radio, OOH, events, and sponsorships.

Job Types: Full-time, Permanent

Benefits:

  • Additional leave
  • Company Christmas gift
  • Company events
  • Health insurance
  • Opportunities for promotion
  • Pay raise

Work Location: In person

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