Jr Digital Marketing Specialist

4 days ago

Quezon City Central Post Office, Philippines Peregrine Consulting Ltd Full time ₱400,000 - ₱600,000 per year

Job summary

We are looking for an enthusiastic Junior Digital Marketing Executive to support our marketing team's digital initiatives. This position is ideal for individuals who are passionate about growing their skillset in digital marketing. The successful candidate will assist in the execution of digital marketing campaigns across various platforms, support the creation of marketing assets, and help analyze campaign performance to facilitate improvements.

Key duties and responsibilities

Campaigns

  • Support the execution of digital marketing campaigns on platforms such as Google Ads, Facebook Ads, Email, and Viber/SMS.
  • Assist in the conceptualization and creation of ad campaigns, including drafting search ad copies and coordinating the production of creative materials for both static and video ads.
  • Help configure and monitor audience segments to enhance campaign targeting.
  • Work under the guidance of the Marketing Services Team to assist in developing multi-channel marketing assets based on detailed briefs from project and category managers.
  • Contribute to the review of campaign performance metrics, offering insights and suggestions for optimization.
  • Keep up to date with the latest trends and best practices in email and digital marketing to support innovative campaign strategies.

Website

  • Assist in tracking SEO and Google Analytics data to monitor website performance.
  • Help ensure that website content, including banners, collection pages, and blog articles, is current and engaging.
  • Ensure product pages are SEO optimized with the appropriate photos, descriptions, and meta fields.
  • Support website usability and conversion rate testing efforts to improve overall user experience and effectiveness.
  • Participate in the creation and implementation of online promotions on the ecommerce platform under the supervision of senior team members.

Performance indicator

  • Return on Ad Spend
  • Click Thru Rate
  • Conversion Rate

Qualifications

  • 2+ years' experience of working in a digital marketing role or other relevant position
  • Bachelor's Degree in Marketing, Advertising, Business, or a related field.
  • Basic understanding of Google AdWords, Analytics, and Facebook Ads Manager.
  • Proficiency in Excel and PowerPoint, with a willingness to develop analytical skills.
  • Strong communication skills and a proactive approach to learning and problem-solving.
  • An enthusiastic team player with a keen interest in digital marketing trends and technologies.
  • Familiarity with the Shopify ecommerce platform is beneficial but not required.

Person in MST

  • CRM will reconcile data with concerns in-store to BC
  • Creating customer journey on email
  • Managing Ecomm journeys

Job Type: Full-time

Work Location: In person

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