Digital Marketing Intern

4 days ago

Pasig, National Capital Region, Philippines Homeschool Global Learning Inc. Full time

Role Overview

The Digital Marketing Intern will support the Digital Marketing Officer in executing day-to-day digital marketing activities for Yudu Learning App. This role is ideal for students or fresh graduates who want hands-on experience in performance marketing, social media management, content production, and analytics within a fast-growing edtech environment.

The intern will gain practical exposure to real campaigns, real metrics, and real business impact—beyond purely academic tasks.

Key Responsibilities

Campaign & Ads Support

  • Assist in setting up, monitoring, and updating paid ad campaigns across Meta and TikTok
  • Help prepare ad copies, variations, and creative briefs for testing
  • Track daily campaign performance and flag issues or anomalies

Social Media & Content Execution

  • Assist in day-to-day social media posting across Yudu's platforms
  • Help draft captions, hashtags, and basic ad or post copy
  • Support community management by responding to comments and messages under guidance
  • Assist in producing simple content such as short videos, reels, carousels, or basic graphics

Reporting & Data Assistance

  • Help gather data for weekly and monthly reports
  • Assist in updating tracking sheets and dashboards
  • Support basic performance analysis (e.g., top-performing posts, ads, or formats)

Research & Trend Spotting

  • Monitor social media and digital marketing trends, especially in education, parenting, and mobile apps
  • Research competitor content, ads, and campaigns
  • Compile insights and recommendations for testing

Marketing Operations & Coordination

  • Assist in coordinating with designers, videographers, or content contributors
  • Help ensure proper file naming, content scheduling, and asset organization
  • Support ad-hoc marketing tasks as needed

Tools & Exposure

  • Meta Ads Manager and TikTok Ads (guided)
  • Social media platforms (Facebook, Instagram, TikTok)
  • Google Sheets and basic dashboards
  • App store analytics (Play Store / App Store – view access)
  • Content scheduling and collaboration tools

Qualifications

  • Currently enrolled in or recently graduated from Marketing, Communications, Business, Multimedia, or related programs
  • Strong interest in digital marketing, social media, and content creation
  • Basic writing and communication skills
  • Willingness to learn analytics, ads, and campaign optimization
  • Organized, detail-oriented, and reliable

Preferred Attributes

  • Familiarity with social media platforms and trends
  • Basic video editing or graphic design skills (Canva, CapCut, etc.) is a plus
  • Interest in education, tech, or mobile apps
  • Proactive attitude and openness to feedback

Job Type: OJT (On the job training)

Contract length: 2 months

Work Location: In person

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