Marketing Manager

Job Brief

We're on the lookout for a Marketing Manager (Ads Specialist) to lead the charge in high-performance paid media campaigns. Your mission is to drive course sales and high-quality lead generation through data-led, conversion-optimised advertising on Meta, Google, and YouTube. You'll own the end-to-end process — from ad creative to funnel optimisation and post-click analysis — with the support of a wider content and development team.

Responsibilities

Paid Media Management

• Plan, launch, and manage campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, Shopping), and YouTube
• Build and refine audiences, including retargeting, lookalikes, and interest-based segments
• Scale daily ad budgets of $200–$2,000 while maintaining profitability
• Set up and maintain accurate tracking using GA4, GTM, and Meta Pixel

Performance Optimisation

• Reduce CAC and improve ROAS through continuous testing
• A/B test creatives, landing pages, audiences, and funnel stages
• Optimise campaign flow for an LTV:CAC ratio of 3:1 or better
• Execute conversion tracking and attribution strategies

Analytics & Reporting

• Report on CPL, CAC, ROAS, conversion rate, LTV, and funnel drop-off
• Create dashboards in Google Data Studio (or similar tools)
• Identify insights and optimisation opportunities from analytics
• Track competitor trends and benchmark performance

Creative Content & Assets

• Produce video ads (15s/30s/60s) using stock or existing footage
• Design static, carousel, and motion creatives using Canva or Photoshop
• Write compelling ad copy for different funnel stages
• Build and test landing pages using Unbounce, ClickFunnels or similar tools

Sales Funnel Development

• Create multi-touch sales funnels for digital products or course sales
• Develop lead magnets, tripwire offers, and opt-in forms
• Set up automated email sequences and post-sign-up workflows
• Continuously optimise the customer journey for maximum conversions

Requirements

Technical Expertise

• 3+ years hands-on experience with Meta Ads and Google Ads
• $50K+ monthly ad spend management history
• Experience promoting digital products or online courses
• Deep knowledge of conversion optimisation strategies
• Solid understanding of attribution, retargeting, and funnel logic

Performance Metrics Experience

• 4x ROAS, or >30% conversion rate improvement record
• Proven history of successfully scaling campaign budgets
• Strong ability to reduce CAC while maintaining lead quality
• Experience with LTV:CAC ratio targeting and tracking

Software Proficiency

• Ads & Analytics: Meta Business Manager, Google Ads Editor, YouTube Studio
• Tracking & Reporting: Google Analytics 4, Google Tag Manager, Google Data Studio
• Creative Tools: Canva, Photoshop, CapCut, Premiere Pro
• Landing Page Builders: ClickFunnels, Unbounce
• Automation/Integrations: Slack, Asana, Google Workspace, n8n or agents
• UX Insight Tools: Hotjar, Crazy Egg (heatmaps & scroll tracking)

Desirable

• Advanced Google Ads certification
• Experience in scaling e-learning or course-based businesses
• Familiarity with marketing automation (e.g. Klaviyo, ActiveCampaign)
• Experience building brand narratives through UGC-style content
• Understanding of behavioural psychology in marketing and sales funnels
• Background in CRO/UX testing and heatmap analysis

Personal Attributes

• Results-Driven: Laser-focused on metrics and profitability
• Creative & Analytical: Can ideate high-performing campaigns and back them with data
• Strategic Thinker: Can design and scale a customer journey from cold lead to purchase
• Independent Operator: Comfortable taking ownership and delivering outcomes autonomously
• Detail-Oriented: Spots opportunities for improvement at every stage of the funnel

Time Zone: Australian Business Hours

Applicant Location: Must be Filipinos living in the Philippines

About Outdesk

At Outdesk, our mission is to bridge the gap between exceptional talent in the Philippines and the dynamic business needs of our clients in Australia. We are committed to delivering bespoke recruitment and comprehensive employment solutions that foster long-term success for both our clients and staff.

Employee Benefits

• Paid Leave
• 13th Month Pay
• SSS
• Philhealth
• Pag-Ibig
• BIR
• HMO

Job Types: Full-time, Permanent

Pay: Php55, Php70,000.00 per month

Benefits:

• Health insurance
• Work from home

Experience:

• Paid Ads: 3 years (Preferred)
• Google Marketing Platform: 3 years (Preferred)
• Digital marketing: 3 years (Preferred)

Work Location: Remote