Business Analyst – Funnel

2 weeks ago

Manila, National Capital Region, Philippines HR Primo Management Services Full time ₱144,000 - ₱600,000 per year

Position Overview

The Business Analyst – Funnel & Growth Analytics supports the company's revenue and user acquisition goals by delivering data-driven insights across the sales and marketing funnel. This role involves collecting, analyzing, visualizing, and reporting data that drives strategy and decision-making for the Growth and Partnerships team. SQL proficiency is required, with preference for candidates who can build self-serve dashboards and collaborate cross-functionally.


Key Responsibilities

  • Own end-to-end analysis of the funnel—from lead generation, qualification, booking, closing, to onboarding
  • Monitor funnel health, drop-off points, conversion rates, CAC efficiency, and sales cycle times
  • Perform ad hoc data deep dives and deliver regular performance reports to growth leaders and executives
  • Collaborate with marketing, sales, product, and customer success to align data insights with business strategies
  • Design and maintain dashboards and reports using tools like Google Data Studio, Looker, PowerBI, or Tableau
  • Develop forecasting models and track performance against KPIs in partnership with leadership
  • Provide insights on channel performance, campaign effectiveness, and sales team productivity
  • Support CRM optimization and data hygiene initiatives

Required Qualifications

  • Bachelor's degree in Business Analytics, Statistics, Industrial Engineering, Mathematics, Economics, or equivalent
  • 1–3 years of relevant experience (junior to mid-level)
  • Strong SQL skills (writing complex queries, joining large datasets)
  • Familiarity with marketing and sales metrics (e.g., CAC, LTV, funnel conversion)
  • Proficient in Excel/Google Sheets and data visualization tools
  • Ability to translate raw data into actionable business insights
  • Strong communication skills for presenting data to non-technical stakeholders
  • Highly analytical, self-motivated, and detail-oriented

Preferred but Not Required

  • Experience in SaaS, fintech, or fast-growing startup environments
  • Familiarity with CRM tools (HubSpot, Salesforce, Pipedrive)
  • Knowledge of ETL processes or basic scripting in Python or R

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