Search Engine Optimization Specialist

3 days ago

Cagayan de Oro, Northern Mindanao, Philippines Khepri Digital Full time

Khepri Digital is looking for an SEO Executive to help with daily operations.

Key Responsibilities:

  • Conduct comprehensive 
    keyword research
     to identify high-impact opportunities aligned with business goals.
  • Optimize 
    meta elements
     including titles, descriptions, and headings to improve click-through rates and search performance.
  • Perform 
    competitive analysis
     to evaluate strengths, weaknesses, and SEO opportunities among key competitors.
  • Execute 
    content audits
     to identify areas for improvement in existing web content and ensure keyword alignment.
  • Implement and audit 
    schema markup
     to enhance search result appearance and improve structured data accuracy.
  • Prepare 
    technical SEO reports
    , identifying crawl errors, indexation issues, and opportunities for site performance optimization.
  • Maintain a strong 
    internal linking strategy
     to improve user navigation and distribute link equity effectively across the site.
  • Monitor and review SEO performance
     using tools such as 
    Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog
    , providing insights and data-backed recommendations.
  • Manage 
    monthly SEO reporting
    , providing trends, progress, and actionable recommendations to improve KPIs.
  • Collaborate with cross-functional teams to align SEO strategies with 
    content marketing
    , 
    development
    , and 
    UX
     objectives.
  • Stay updated on 
    SEO trends
    , 
    algorithm changes
    , and 
    emerging tools
     to continuously refine strategies.
  • Perform ad-hoc SEO tasks as needed to support ongoing campaigns and optimization goals.
  • Suggest or recommend 
    off-page SEO strategies
    , including 
    link-building opportunities
    , 
    content outreach
    , and 
    authority improvement initiatives
    .

Qualifications:

  • Minimum of 
    2 years of hands-on SEO experience
     (on-page and technical).
  • Strong understanding of 
    Google Search Console
    , 
    Google Analytics
    , and 
    SEO audit tools
     (e.g., 
    Ahrefs
    , 
    SEMrush
    , 
    Screaming Frog
    , etc.) for tracking, monitoring, and improving performance.
  • Experience working with 
    WordPress
     and 
    Webflow
     CMS platforms.
  • Solid grasp of 
    HTML
    , 
    CSS
    , and 
    JavaScript
     basics for technical SEO implementation.
  • Excellent 
    analytical
    , 
    problem-solving
    , and 
    communication
     skills.
  • Ability to manage multiple projects and deliver results within deadlines.
  • A 
    fast learner
     with the ability to quickly adapt to new SEO tools and technologies.

Preferred Skills:

  • Experience in 
    local SEO
     and 
    international SEO
     campaigns.
  • Familiarity with 
    conversion rate optimization (CRO)
     principles.
  • Basic understanding of 
    UX
     and 
    web accessibility
     best practices.
  • Demonstrated ability to understand and adapt strategies to 
    different industries and niches

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