Communications Lead
2 weeks ago
Overall Responsibilities
- Work together with various business teams to plan for and execute both corporate, consumer-facing and seller-targeted communication activations, to effectively deliver on the objectives above.
- Develop strategic narratives and provide insights that appeal to media, thought leaders and consumers. This includes developing messaging for Lazada's technology, products and initiatives.
- Strategize thought leadership content and plan industry speaking opportunities for our executives
- Strong existing relationship with all key media in the market, can pitch and navigate independently. Handle media queries and interviews with a strategic approach
- Work closely with the rest of Lazada's communications team across the region, support regional projects when needed
- Provide issues management and crisis communications counsel to mitigate negative coverage or mentions of the company
Job Requirement
- Minimum years of experience in public relations, preferably with a
media background - Problem-solving skills and ability to manage team, must be in a management role for over 5 years
- Background in journalism and/or content creation is a plus
- Strong written and spoken English. Mandarin will be a plus
- Ability to support strategic initiatives and corporate content strategy
- Ability to develop media and external stakeholder network
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