research specialist
2 days ago
As a Research Specialist, you will be responsible for ensuring the proper implementation and analysis of consumer surveys.
RESEARCH PROJECT MANAGEMENT
- Formulates research plan (with the appropriate research design and sampling) for the assigned study.
- Prepares the questionnaire appropriate to the objective of the study.
- Discusses with Field Operations Group the fieldwork and data coding/encoding requirements of the study.
- Coordinates with Field Operations Supervisor/Market Research Coordinator regarding preparation of field materials and actual data gathering; and with Data Quality Control Supervisor/Specialist regarding development of code frame and tabular specifications.
- Briefs the Market Research Coordinators and field interviewers on the parameters of the study.
- Monitors fieldwork and coding/encoding of all research projects assigned and ensures adherence of the Field Operations Group to the agreed project specifications.
RESEARCH ANALYSIS
- Cleans and processes raw data and generates data tables with appropriate headers required in the analysis.
- Writes reports that will sufficiently answer the client's objectives and ensures timely submission of such.
- Validates research findings with existing internal studies and related data from external sources (such as, but not limited to government websites, company websites, industry references, social media)
- Monitors research direction and consumer trends of assigned categories/brands.
- Monitors and analyzes competitor activities in all media (above-the-line/traditional, below-the-line, digital) in relation to the required analysis for reports / deliverables
OTHER RESPONSIBILITIES
- Develops and maintains key contacts with trade outlets, government agencies, and people from industries of interest.
- Compiles files / updates database of reports/research output.
Performs other related tasks that may be assigned from time to time.
Graduate of Statistics, Communication Research, Economics, Business Management, or any related course
- With basic skills in Research Design, Research Execution, Insight Generation, and Data Modeling
- Willing to report onsite in Novaliches, Quezon City office
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