
Public Relations Executive
2 weeks ago
Job Overview
• Responsible for promoting, managing and maintaining the public's view of the person, organization of the client you represent
• Collaborates with the team in the planning, implementation and management of PR campaigns
• Strong support in overall account management and day-to-day organization of various PR activities
- o DPR Planning and Deployment Plan based on our FUSE standard process
- o Helps in infusing newness and creativity into the PR plans and executions
- o In charge of the day-to-day client updates (PSRs, drumbeat, daily updates on messaging apps, contact reports)
- o Primary point of contact for assigned accounts along with PR Manager
- Strong collaboration with internal Client Servicing Team and Shared Services Teams
- o Knowledgeable and responsible when it comes to internal and external processes (from briefing up to billing)
- o Support in the creation of correct CEs (net rates, WHT)
- o Support in accreditation of all vendors
- o Timely processing and monitoring of vendor payments
- o Shows strong capability on KOL sourcing, recommendation, negotiation coordination, and overall management
- o Editorial and Press Management (from outline creation to seeding to relevant titles)
- o Seeding and monitoring of PR articles to target media publications
- o Arrange and coordinate media/KOL interviews as needed
- o Partnership management which includes research and gathering of opportunities for brand sponsorships/partnerships
- o Build and maintain strong relationships with clients, journalists, influencers, brand ambassadors, and other third-party partners.
- o Allows coaching and mentorship by the direct manager or team lead
• Helps in campaign monitoring and reporting
- o Determine KPIs and optimize each campaign's reach and success
- o Timely measurement of performance for each activity or event based on KPIs and recommendation based on results
- o Monitors, prepares, analyzes PR campaign reports and ensures campaign metrics are delivered
• Strong support in acquiring new and retaining existing businesses
- o Collaborate with Client Servicing Team and Shared Services Teams during pitches and campaigns for new business prospects
- o Supports exploratory meetings with clients for new requirements and projects
- o Maintain excellent client servicing level for existing accounts
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