Digital Marketing Specialist

2 weeks ago

Manila, National Capital Region, Philippines APEX Full time
The Role:

You will be responsible for :

  • Plan and launch comprehensive digital marketing campaigns across platforms like Meta (Facebook, Instagram), Google, YouTube, and LinkedIn, focusing on lead generation, brand awareness, and recruitment.
  • Design and implement retargeting and remarketing funnels to nurture prospects throughout the marketing journey.
  • Oversee lead generation, tracking, and allocation to optimize sales outcomes.
  • Monitor and analyze key performance metrics (CPA, CTR, ROAS, conversions) using GA4, Meta Pixel, and UTM tagging.
  • Strategically manage media budgets to maximize cost-efficiency and ROI.
  • Track and report on KPIs, making data-driven adjustments and optimizations to campaigns.
  • Work closely with content creators, designers, and developers to deliver integrated campaigns.
  • Conduct in-depth market research to identify target audiences, trends, and best practices.
  • Provide strategic recommendations for optimizing digital marketing efforts, website performance, and the tech ecosystem.
  • Using A/B testing to optimise digital marketing performance.
  • Consistently update the Company's portfolio works on our website.
Ideal Profile:
  • You have at least 3 years experience ideally in Digital Marketing within Media & Entertainment and Professional Services industry.
  • Experience within would be a strong advantage.
  • You are highly goal driven and work well in fast paced environments
  • You possess strong analytical skills and are comfortable dealing with numerical data
  • You are a strong team player who can manage multiple stakeholders
What's on Offer?
  • Career Growth
  • Opportunity within a company with a solid track record of performance
  • Strong opportunities to progress your career

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