
Marketing Manager URGENT
1 week ago
Job Qualifications:
- Graduate of any business and marketing related course. (MBA degree is an advantage)
- At least, five (5+) years of product marketing industry experience (Industry may be in IT, Services, FMCG or Corporate marketing)
- Solid knowledge of market research technique
- Excellent interpersonal, communication and decision-making skills
- Ability to build and manage a sales and marketing team
- Experienced in planning and driving growth of product or solutions categories
- Demonstrated ability to manage budgets and deliver results within a fast-paced, dynamic environment
- Proficiency in digital marketing tools, social media platforms, and Microsoft Office Suite.
- Based in Cebu City
- Willing to do occasional travel
Job Responsibilities:
Product Development and Launch: Collaborate with the product development team to ideate, test, and launch new products, ensuring they meet brand standards and client needs.
Brand Strategy and Positioning: Develop and implement brand strategies that align with the company's goals, ensuring a strong and unique positioning in the personal care market.
Market Analysis: Conduct market research and analyze consumer insights, trends, and competitive activity to identify growth opportunities and inform brand strategy.
Campaign Planning and Execution: Design and execute 360-degree marketing campaigns, including digital, social media, print, and in-store activities, to drive brand awareness and market share.
Budget Management: Oversee brand budgets, ensuring efficient allocation of resources to maximize ROI.
Performance Tracking and Reporting: Track brand performance metrics and generate insights to optimize strategies. Prepare and present performance reports to key stakeholders.
Cross-functional Collaboration: Work closely with teams across marketing, sales, product development, and supply chain to align on brand goals and support smooth execution of brand initiatives.
Brand Advocacy: Act as the brand champion within the company, fostering a brand-driven culture and ensuring brand consistency across all touchpoints.
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