Retention & Lifecycle Marketing Specialist (Klaviyo)

This vacancy is for Founders Launchpad's portfolio company, SimplyGood.

About Us

SimplyGood is an eco-friendly home care brand on a mission to revolutionize the way consumers clean, making sustainability effortless and accessible.

Job Summary

You will own and execute SimplyGood's retention and lifecycle strategy across Email & SMS (via Klaviyo) - from segmentation, automation, and A/B testing to campaign optimization and performance tracking.

We're looking for someone who can operate independently, move fast, and translate data into meaningful actions that improve LTV, repeat purchase rate, and total email revenue contribution.

This is a full-time remote role (40 hrs/week) reporting directly to the founder and Marketing Manager in Singapore.

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Job Responsibilities

Email & SMS Campaign Execution

• ‍‍Plan, write, design and deploy 3-4 email Klaviyo campaigns per month aligned with marketing and promotional calendars.
• Implement A/B tests on subject lines, content, CTAs, and send times to improve open and click rates.
• Produce on-brand, high-performing email assets with a focus on conversions.

Lifecycle Flow Management

• ‍‍Build, audit, and optimize key automation flows - Welcome, Cart Abandonment, Browse, Post-Purchase, Winback, Replenishment, and VIP.
• Implement flows have smart logic, updated dynamic blocks, and personalized segmentation logic.
• Continuously test, improve, and scale high-converting flows to increase conversion rates and flow-attributed revenue.

Segmentation & List Growth

• Manage & develop advanced audience segmentation based on RFM, engagement, product interest, and geography.
• Maintain list hygiene, reduce unsubscribes, and grow active profiles month over month.
• Build & optimize signup forms, pop-ups, and landing pages to improve lead capture and engagement.

Reporting & Optimization‍

• Own weekly and monthly performance reporting — open rate, CTR, conversion rate, and revenue attribution.
• Provide actionable insights and recommendations to improve lifecycle strategy.
• Benchmark and report against industry KPIs and internal targets.

Cross-Functional Collaboration‍

• Work closely with performance marketing (Meta/TikTok) and creative teams for campaign synergy.
• Collaborate with operations and product teams for bundle creation, replenishment triggers, and new product launches.
• Support customer retention campaigns, loyalty and referral programs.

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Requirements

• 3-5 years of hands-on experience in Email & Lifecycle Marketing (Klaviyo required) for eCommerce or DTC brands.
• Proven track record managing Klaviyo (automation, segmentation, campaign execution).
• Experience designing and optimizing flows, campaigns, segmentation, and automations.
• Strong copywriting, data interpretation, and project management skills.
• Comfortable working remotely and independently in a fast-moving environment.
• Bonus: Experience with Shopify, Google Analytics, and SMS marketing (Postscript / Attentive / Klaviyo SMS).

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Why Work With Us?

• Be part of a fast-growing eCommerce brand disrupting the home care industry.
• Work in a media-first startup that thrives on content-driven marketing.
• Full creative ownership—test and iterate ideas quickly.
• Mission-driven startup tackling the plastic waste & transforming the FMCG industry to be more
• sustainable.
• Fast career growth opportunities.
• Remote work setup with a strong team culture that values creativity and innovation.

Job Type: Full-time

Pay: Php45, Php65,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Application Question(s):

• [REQUIRED] Yes/No.

This is a full-time remote consultancy position, and your employer is based in Singapore. This means your salary does not include Philippine local government benefits, and you will be responsible for covering these expenses yourself. If this arrangement is acceptable to you, you may factor these costs into your expected salary.

• [REQUIRED] What is your expected monthly salary in Philippine Pesos?

Please note that the company, being a Singapore-based entity, will not process or cover any Philippine local government benefits. Kindly take into consideration any costs related to benefits that you may need to handle yourself.

Work Location: Remote