Social Media and Digital Marketing Specialist

2 weeks ago

Manila, National Capital Region, Philippines Bamboo Works Full time
An Australia-based leader in premium sports court design and construction seeks a Social Media and Digital Marketing Specialist to elevate its digital presence through powerful engagement, growth-focused campaigns, and measurable results.

Work Hours: Part-time (20 hours/week with potential to grow into full-time); AU timezone
Work Set-Up: Remote (PH-based); Independent Contractor
Salary: $560-800/month (depending on experience)

Responsibilities:

Strategy & Planning

  • Develop a comprehensive social media strategy and monthly content calendar aimed at driving residential sales.
  • Track and report key performance metrics, including reach, engagement, leads, and conversions.
  • Identify opportunities to optimize content and advertising for better results.

Content Creation & Management

  • Produce engaging social media posts leveraging existing assets such as drone footage, project photos, and AI-generated visuals.
  • Schedule and publish content consistently across Facebook, Instagram, and LinkedIn.
  • Ensure visual and messaging consistency in line with the brand's identity.

Ads & Campaign Management

  • Manage paid campaigns on Facebook, Instagram, and potentially LinkedIn.
  • Monitor ad performance, refine targeting, and adjust budgets to maximize ROI.

Lead Engagement

  • Respond to social media messages and comments to nurture potential leads.
  • Qualify warm leads and coordinate follow-up with the sales team.
  • Maintain professional and positive communication to strengthen the brand's reputation.
Requirements:
  • Proven expertise in social media management/digital marketing, ideally within service-based or construction-related businesses.
  • Demonstrated success running Facebook and Instagram ad campaigns focused on lead generation.
  • Strong knowledge of content strategy, analytics, and performance tracking.
  • Excellent written and spoken English with a neutral accent, suitable for Australian client communication.
  • Proficient in tools such as Meta Business Suite, Canva, ChatGPT, and similar platforms.
  • Self-motivated and organized, with the ability to manage time, priorities, and multiple projects effectively.
Recruitment Process:
  • Initial Interview
  • Client Interview
  • Offer and Onboarding

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