Manager, Digital Marketing

1 day ago

Quezon City, National Capital Region, Philippines Solaire Resort Entertainment City Full time $60,000 - $80,000 per year

POSITION SUMMARY

The Manager for Digital Marketing is responsible for overseeing the digital marketing department's budget, planning, and team member development. He/She must establish and monitor team member performance, develop goals, assign accountabilities, set objectives, and establish priorities.

DUTIES AND RESPONSIBILITIES

  • Ensure all digital marketing communications align with Solaire's brand voice and visual identity.

  • Execute and evaluate digital marketing campaigns (SEM, social media, banner ads, newsletters, etc.).

  • Manage digital and media campaigns in partnership with interactive agencies to meet performance goals.

  • Lead digital marketing projects, collaborating with internal teams and external partners.

  • Identify industry trends and recommend enhancements to digital initiatives.

  • Provide detailed reporting on web and digital marketing traffic.

  • Approve content updates and advise on improving conversion rates using key performance metrics.

  • Oversee all company websites and online platforms directed at customers.

  • Manage the brand's presence and communication across all social media channels (Facebook, Instagram, Twitter, etc.).

  • Adhere to and enforce company rules, procedures, and performance standards for guest and company satisfaction.

  • Stay updated on and follow security, fire, and safety procedures as per company policy.

  • Attend required department meetings and training sessions.

  • Perform other tasks as assigned by superiors.

  • Make recommendations or carry out management decisions regarding team member actions (e.g., hiring, discipline, reassignment).



Requirements

QUALIFICATIONS AND REQUIREMENTS

  • 5 years' experience in content management, digital marketing, email campaigns, media buying, and vendor coordination.

  • Skilled in content strategy, SEO, and digital technology.

  • Bachelor's degree in Marketing, Digital Media, Communications, or related field.

  • Hands-on experience with SEM, affiliate marketing, and campaign performance tracking.

  • Strong understanding of web platforms, CMS, and online publishing standards.

  • Excellent in content writing, presentations, and stakeholder communication.

  • Solid project management, able to lead multiple campaigns with shifting priorities.

  • Proficient in email marketing tools, ad platforms, and digital reporting dashboards.

  • Experienced in building marketing reports, dashboards, and data-driven recommendations.

  • Advanced skills in Microsoft Office (Excel, PowerPoint, Word).


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