2D Animator
2 weeks ago
This role focuses on creating engaging and visually appealing 2D animations and motion graphics for e-commerce marketing channels, including product pages, online ads, social media content, landing pages, and promotional campaigns. The ideal candidate has a strong foundation in animation principles, brand visual storytelling, and the ability to produce conversion-focused motion design that enhances product presentation and user engagement.
Essential Functions and Responsibilities
Conceptualization & Design
- Develop creative concepts for animated e-commerce content including product highlights, feature demos, infographics, and promotional graphics.
Create character, icon, object, or product sketches based on brand requirements. - Design storyboards and motion layouts for animation projects.
- Produce 2D assets such as product feature graphics, UI elements, backgrounds, and illustrative components.
Ensure design output is aligned with brand visual standards and e-commerce marketing goals.
Animation Production
- Apply animation principles (timing, spacing, acceleration, squash & stretch, anticipation, etc.) to create compelling motion design.
Produce animations using industry-standard tools, such as:
Adobe After Effects
- Adobe Photoshop & Illustrator
- Adobe Animate (optional)
- Animate product features, typography, transitions, logo animations, and motion graphics for e-commerce campaigns.
- Render and export animations optimized for various platforms (Shopify/website banners, Meta/FB Ads, TikTok, YouTube, email marketing, etc.).
- Adapt and version animations for multiple aspect ratios (1:1, 4:5, 9:16, 16:9, etc.).
General Responsibilities
- Deliver consistent animation style and quality across all marketing channels.
- Collaborate with the creative team, marketing team, copywriters, and content strategists to align design with campaign objectives.
- Manage multiple animation tasks in a fast-paced e-commerce environment.
- Maintain organized project files and follow established naming and export workflows.
- Stay updated on motion design trends, platform best practices (Meta, TikTok, YouTube), and e-commerce creative performance insights.
Qualifications
Education & Experience
- Experience as a 2D Animator, Motion Designer, or Multimedia Artist in e-commerce, digital marketing, or advertising is preferred.
- Strong portfolio showing motion graphics for online ads, social media content, or product-driven animation.
Technical Skills
Proficiency in:
Adobe After Effects (primary animation tool)
- Adobe Photoshop / Illustrator
- Familiarity with Lottie, Rive, or GIF/web animation formats is a plus.
- Strong understanding of animation principles and visual storytelling.
- Ability to create animated product showcases, explainer graphics, and marketing motion assets.
- Basic understanding of optimizing motion graphics for web and social platforms (file size, formats, etc.).
Core Competencies
- Strong visual sense, attention to detail, and ability to follow brand styles.
- Creative thinker with understanding of online consumer behavior.
- Strong communication and collaboration skills.
- Ability to manage deadlines and handle multiple projects.
- Capable of working independently or with a marketing/design team.
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