Sr. Analyst, Marketing Analytics

24 hours ago

Quezon City, National Capital Region, Philippines Genesys Cloud Services Cayman Ltd. - Philippine Branch Full time ₱1 - ₱2 per year

Sr. Analyst, Marketing Analytics - Manila, Philippines

Key Responsibilities, (including but not limited to):

Marketing Analytics

  • Analyze data outputs and leverage dashboarding, modeling, and other data visualization techniques.

  • Develop data products and strategies that can be utilized within the Marketing Organization, Revenue Intelligence, Growth Finance, and other business units across Genesys.

  • Manage regional reporting requirements including but not limited to:

  • Curate data driven insights through the development of views with respective stakeholders.

  • Work with the team to ensure business reporting requirements are captured and included in global reporting initiatives.

  • Support Revenue Operations/Marketing leadership and the marketing analytics team in collating reports, data etc. for QBRs (quarterly business reviews), etc.

  • Provide insights into effectiveness of key programs/campaigns while also reporting progress against targets and marketing budget.

Marketing Analytics Excellence

  • Work within the Marketing Analytics team to drive a Globally Consistent Cadence schedule; including but not limited to:

  • Ensure our dashboards and insights are aligned to the corporate strategic pillars.

  • Enablement of stakeholders and business partners to understand and navigate curated analytics.

Measures for Success:

  • Curation and development of data sources, reporting templates, and dashboards for management.

  • Identify, analyze, and interpret trends in complex data sets.

  • Coach, enable, and work with stakeholders to ensure they can derive insights and drive action from produced analytics.

  • Able to operate successfully in a lean, fast-paced organization, and to create a vision and organization that can scale quickly.

Minimum Requirements:

  • Bachelor's degree Business, Economics, Computer Science, Information Management or Statistics, or at least 5 years of relevant work-related experience in a quantitative field.

  • Strong knowledge of and experience writing SQL (SnowSQL (Snowflake) is a plus).

  • Experience with Tableau, Power BI, or similar enterprise-level data visualization tools.

  • Experience with KNIME or Python is a plus.

  • Working knowledge of data science principles is a plus.

  • Understanding of B2B Marketing processes is a plus.

  • Understanding of ABM is a plus.

  • Understanding of Google Analytics is a plus.

  • Advanced level of Excel and experience developing presentations in PowerPoint.

  • Minimum 5+ years professional experience in business analytics or operations role.

  • Strong written and verbal communication skills.

  • Strong analytical skills and attention to detail to be able to capture stakeholder needs and translate them into written application and operational requirements.

  • Strong team player with ability to work cross-culturally and across business units.

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