Communications Specialist

2 days ago

Makati City, National Capital Region, Philippines Ayala Malls Full time ₱104,000 - ₱130,878 per year

About the Role

Ayala Malls is looking for a dynamic and strategic
Associate Manager – Brand Communications & PR
to shape, protect, and amplify Ayala Malls' brand reputation. This role blends brand communications and public relations—ideal for a communications professional who thrives in both strategic planning and hands-on execution.

You'll play a key role in crafting compelling narratives, driving media visibility, and building meaningful relationships with media, influencers, and key stakeholders.

Key Responsibilities

Brand Communications

  • Develop and implement brand messaging aligned with Ayala Malls' values, voice, and business objectives.
  • Support internal and external communications, including executive messaging, speeches, announcements, and crisis communication planning and execution.
  • Collaborate with cross-functional teams to ensure message consistency across all platforms and touchpoints.

Public Relations & Media Engagement

  • Serve as the internal lead for media and influencer relations, working closely with the PR agency to coordinate outreach, coverage, and partnerships.
  • Review and refine press releases, media kits, and story pitches developed by the PR agency; draft press releases and articles as needed.
  • Coordinate media interviews, press events, and influencer collaborations in partnership with the agency.
  • Lead the planning and execution of regular influencer collaborations in partnership with the Social Media and Content Strategist, ensuring alignment with brand campaigns and audience engagement goals.
  • Monitor media coverage and public sentiment, providing actionable insights and recommendations to leadership.

Qualifications

  • Bachelor's degree in Communications, Marketing, Journalism, or a related field.
  • 3–5 years of experience in brand communications, public relations, or media relations.
  • Exceptional writing, editing, and storytelling skills, with a strong grasp of brand voice and tone.
  • Proven experience in media engagement, influencer collaboration, and managing external partners.
  • Strong project management skills with the ability to prioritize, multitask, and meet deadlines in a fast-paced environment.
  • High emotional intelligence and stakeholder management skills, with the ability to build trust and communicate effectively across teams.
  • Team player with strong interpersonal skills, collaborative, and respectful of diverse perspectives.
  • Demonstrates a growth mindset, strategic, creative, and analytical thinking, and a passion for continuous learning
  • Familiarity with media monitoring and social listening tools (e.g., Meltwater, Brandwatch) is a plus.
  • Experience in retail, lifestyle, or consumer brands is an advantage.

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