
Digital Marketing Strategist
24 hours ago
Connext, we're not just about outsourcing — we're about innovating and elevating business processes for world-class companies across diverse industries, including Title and Escrow, Healthcare, Produce Distribution, Retail & Fashion, Design Consulting, and Finance.
Now, we're looking for a dedicated Digital Marketing Strategist to support our US-based client and grow with us
What's in it for you?
- Competitive Compensation
- Perfect Attendance Bonus
- Company-Provided Equipment
- 25% Night Differential Pay
- Life and HMO Insurance Coverage
- 20 Leave Credits
- Good Company Culture
What is the job?
The Digital Marketing Strategist is responsible for optimizing the university's online presence via search engine optimization (SEO), pay-per-click (PPC) campaign management, performance tracking, and website content development. This position collaborates closely with IT, external vendors, and the internal marketing team to improve lead generation, support student recruitment, and strengthen the university's digital footprint.
Key Responsibilities:
- Plan, launch & optimize digital campaigns across Google Ads, Meta, and other platforms, with robust conversion tracking and IT coordination.
- Lead SEO strategy and execution to boost organic presence and website performance.
- Collaborate with web teams to uphold website integrity and implement SEO/PPC best practices.
- Monitor analytics and reporting using tools like GA4, Google Analytics, and Tag Manager to extract insights.
- Manage marketing content—from landing pages to lead forms—aligning them with campaign goals, UX, and university branding.
- Serve as liaison across units and vendors, supporting digital initiatives, special projects, and integrated marketing efforts.
Qualifications:
Bachelor's degree in marketing, business, communications, new media, or a related field.
- 5–7 years of digital marketing experience, including paid campaigns, SEO, and analytics.
- Proficient with Google Ads, Meta Ads, GA4, Google Tag Manager, and SEO tools like Moz, SEMrush, or Ahrefs.
- Skilled in using CMS platforms and applying basic HTML/CSS for content updates and troubleshooting.
- Stable employment history, demonstrating reliability and consistent career progression.
- Excellent communication in English, both written and verbal, for effective collaboration and idea sharing.
Be part of a growing global team that values innovation, collaboration, and professional growth. Apply today and take the next step in your career with Connext
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