Digital Marketing Specialist

·       Manage and coordinate marketing, advertising, and promotional activities, including company newsletters, postcards, and email marketing.

·       Coordinate and manage the sending of direct mail campaigns and work with the Sales Development Representative to ensure outbound calls are made.

·       Coordinate and work with the Account Manager on various campaigns and promotions.

·       Analyze data, market conditions, and competitor information to inform marketing direction.

·       Coordinate or participate in promotional activities, marketing events, trade shows, client appreciation events, seminars, and webinars.

·       Work with developers/consultants, print shops, advertisers, or production managers to market products or services.

·       Design, create and edit marketing documents, remarketing ads, postcards, etc.

·       Develop annual marketing strategies, plans, and budgets.

·       Monitor, review, and report on all marketing activity and results, meeting or exceeding weekly and monthly metrics.

·       Deliver marketing activity within the agreed budget and timeline.

·       Liaise with media and advertising partners.

·       Send out marketing offers and follow up to set appointments.

·       Build and clean the company's database of clients and prospects.

·       Determine client gifts, order, and ensure delivery (3 times per year).

·       Monitor industry best practices and external events affecting business operations.

·       Track all leads and appointments using HubSpot.

·       Develop and managed campaigns in HubSpot.

·       Update all activities, expense reports, and sales processes within SharePoint.

·       Manage website updates (landing pages, blog posts, videos, homepage, Google listing, etc.).

·       Prepare and publish blogs.

·       Sending email campaigns and informational content.

·       Record and edit marketing videos.

·       Develop company's online presence.

·       Manage social media presence and post regularly (minimum 5 times/week).

·       Communicate the "company brand" through marketing activities.

·       Prepare company clothing and materials for new employees.

·       Conduct opinion surveys and/or needs assessments with current clients and prospects.

·       Provide occasional relief reception duties.

·       Minimum of 2 years of marketing experience.

·       Proven experience in customer and market research.

·       Extremely organized with strong attention to detail.

·       Excellent written and verbal communication skills.

·       Excellent organization and administrative skills.

·       Ability to plan and prioritize to achieve defined objectives.

·       Creative and out-of-the-box thinking.

·       Confident and goal oriented.

·       Strong customer service skills.

·       Comfortable calling on all levels of an organization (VP, C-Suite executives, and sales leaders).

·       A basic understanding of technology tools and their uses.

·       Experience with relevant software applications such as PowerPoint, video, and photo editing (e.g., InDesign, Photoshop, Canva).

·       Proficient in Microsoft Office Suite.

·       Experience with CRM systems (HubSpot experience preferred but not required).

·       Excellent active listening skills.

·       Formal presentation skills.

·       Professional attitude and appearance.

·       A team player comfortable in a self-directed environment.

·       Strong presentation skills.

·       Comfortable working in a fast-paced, dynamic environment.

·       Skilled at positioning a message from the client's perspective.

·       Should be willing to accept a long-term work-from-home arrangement.

·       Should be amenable to a permanent night shift schedule.