Facebook Ads Specialist or Facebook Ads

6 days ago

Santo Tomas A, Philippines Powerhouse Ventures Corporation Full time ₱180,000 - ₱240,000 per year

Job Description:

A Facebook Ads Specialist job description involves creating, managing, and optimizing ad campaigns on Facebook and Instagram to meet business goals like lead generation or sales. Key responsibilities include audience research and targeting, budget management, ad creative development, performance analysis, A/B testing, and reporting on key metrics to maximize ROI. The role requires strong analytical skills, proficiency with Facebook's ad platforms, and staying current with digital marketing trends.

Key responsibilities:

  • Campaign creation and management: Set up, run, and manage ad campaigns across platforms like Facebook and Instagram.
  • Audience targeting: Conduct audience research and develop precise targeting strategies based on demographics, interests, and behavior.
  • Budget management: Allocate and manage advertising budgets effectively to maximize return on investment (ROI).
  • Performance analysis: Monitor campaign performance, track key metrics (like CTR, CPA, ROAS), and use data to make informed decisions.
  • A/B testing: Conduct tests on ad creatives, copy, audiences, and placements to continuously improve campaign performance.
  • Reporting: Provide regular reports on campaign performance and insights to stakeholders and management.
  • Creative collaboration: Work with creative teams to develop compelling ad copy and visuals that align with brand messaging.
  • Trend monitoring: Stay up-to-date with the latest digital marketing trends, platform changes, and best practices.

Key skills and qualifications:

  • Expertise in Facebook Ads Manager: Deep knowledge of ad setup, audience insights, business manager, and pixel implementation.
  • Analytical skills: Ability to analyze data, interpret results, and translate them into actionable strategies.
  • Project management: Strong organizational skills to manage multiple campaigns and tasks effectively.
  • Strategic thinking: Ability to develop and implement advertising strategies that align with overall business objectives.
  • Communication: Ability to collaborate with cross-functional teams and communicate results clearly.
  • Adaptability: A willingness to stay current with the constantly evolving landscape of social media advertising.
  • Bachelor's Multimedia Management or any related course

Job Type: Full-time

Pay: From Php15,000.00 per month

Benefits:

  • Opportunities for promotion
  • Promotion to permanent employee

Work Location: In person

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