Marketing Manager

7 days ago

Manila, National Capital Region, Philippines Staff Outsource Solutions Full time

This is a remote position.

About the Role:

We're looking for a Marketing Manager who can help bring more people to our client's website and turn visitors into leads. Your main focus will be on improving how the client's site show up online (SEO) and managing paid ads (PPC) across different platforms.

Key Responsibilities: 


Website Visibility & Search Optimization (SEO)

  • Review website performance regularly to understand where visitors come from and what content they engage with.
  • Identify new topics people are searching for and work with the team to create helpful, relevant content.
  • Improve existing pages so they appear higher on search engines and attract more visitors.
  • Monitor how search engines interact with the site and ensure all pages are easy to find and navigate.
  • Track keyword ranking progress and overall search performance.
  • Keep the website structure, links, and sitemaps updated to support better visibility.
  • Research competitors to find opportunities for improvement and growth.
  • Build the website's credibility online by securing mentions from reputable sites and directories.
  • Stay updated on the latest search trends and Google updates to keep strategies effective.

Paid Advertising Management (PPC)

  • Manage and optimize online ad campaigns to increase clicks, leads, and conversions while staying within budget.
  • Continuously improve ad performance by testing messages, adjusting targeting, and monitoring cost efficiency.
  • Track leads generated from ads—including calls, contact forms, chats, and other sign-ups—to understand which efforts drive results.
  • Review performance across different devices (mobile, desktop, tablet) and adjust strategies accordingly.
  • Prepare monthly reports showing results, trends, and recommendations for improvement.

Content & Social Coordination

  • Collaborate with the team to plan and publish blogs, short videos, social posts, and website updates.
  • Suggest content topics based on what users are searching for and what's performing well online.
  • Support online brand presence by keeping business profiles updated and encouraging reviews.

Reporting & Strategy

  • Compile monthly performance reports covering website traffic, leads, and overall campaign results.
  • Use data to identify trends and recommend new ideas or improvements.
  • Ensure marketing tasks and strategies are aligned with business goals.
Requirements
  • 3–5+ years of experience in digital marketing, with a strong background in both SEO and online advertising.
  • Solid understanding of how to increase website traffic, improve search rankings, and generate leads.
  • Experience managing online ad campaigns, including setting budgets, reviewing performance, and making adjustments to improve results.
  • Comfortable reviewing website and advertising data to spot trends, identify issues, and recommend solutions.
  • Strong skills in creating clear reports and explaining results in a way that's easy to understand.
  • Ability to work with writers, designers, or external partners to support content and marketing efforts.
  • Strong communication skills and the ability to collaborate with different teams.
  • Able to manage multiple projects at once and stay organized with deadlines.
  • Proactive, curious, and keeps up with new marketing trends, tools, and best practices.
  • Experience working in service-based or lead-generation industries is a plus (e.g., law firms, agencies, consultancies).
  • A mindset focused on improving results, reducing costs, and finding new growth opportunities.

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